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Friday5: A Recipe for Food Brands on Social Media

Why do consumers follow food brands on social media? Maybe they simply enjoy consuming that brand’s products. But typically they become fans and engage with a brand because it fits into their lives and reflects who they are. A food brand’s social audience doesn’t need to see pictures of the products they’ve already seen in grocery stores; rather, they want to see content that resonates with their lifestyles. While skilled community managers know it’s important to understand their community members and include a mix of branded and unbranded content, food brands have the…

Digital Dice: New Twitter Profiles and Animated Film From Hootsuite

Twitter introduces a redesigned profile page, a unique Game of Thrones opening sequence from Hootsuite and more of the latest digital news.

Coming Soon: A Whole New You, in Your Twitter Profile

In the coming weeks, Twitter will gradually roll out a major redesign of user profiles. The updated profile will include several new features, such as the ability to filter and highlight Tweets. Similar to Facebook, each profile will feature a cover photo that spans the top of the page, and a larger profile photo. A number of celebrities and brands have been selected for the early r…

Friday5: Trends in Big Data

For some, insights from big data are the promise of super-smart nuggets of information ready to guide that one great strategy or one big idea. For others, they’re the same old pony dressed in new clothes and the chance to play with a shiny new toy. However one thinks, big data analytics are here to stay. Here are five thoughts from the Future Foundation’s conference on Big Data and Insight held in London last month.

1. V is for Value

Big data has, by-and-large, been described as data that is high volume (…

A Day In The Life: Romy, Account Executive, Seoul

This post was originally published on Edelman.com.

Name: Romy Shin

What is your title/practice? Account executive, Digital

How many people are in your office? There are roughly 70 people in the Seoul office. The Digital team now consists of 12 people and is still growing!

What does your job entail? I support our team in creating digital content. The Korean market is so small and well connected that everyone knows and follows the same cultural trends. So we make sure our content is always referencing the latest awesome TV show or hottest star of the week!

I …

Friday5: The Immediate Future of Paid Media

Paid media work is never boring. The five “crisi-tunities” (“crisis-opportunities”) I’ve listed below are some of the latest upheavals to the media space that keep us from getting complacent, and provide massive opportunities to make our mark in creative communications.

1. We’re Trading Places

Under constant pressure to develop new revenue streams, the participants in the traditional media transaction have opted to literally get into each other’s business. For example, to execute the Forbes “Bra…

Digital Dice: LinkedIn Launches Insights and Twitter Photos Get More Social

Read about LinkedIn’s scoring insights, Twitter’s latest photo updates and more of this week’s digital news.

LinkedIn Launches Insights Tool to Help Brands Become Better Publishers

In an effort to reposition its ad marketing, LinkedIn is launching scoring insights to determine the effectiveness of brands’ content. A whole host of content, including posts on company pages published by influencers and employees, as well as branded groups and sponsored updates, will be ranked primarily by engagement. The score is calculated by dividing the number of engaged users by t…

Friday5: Truths for a Successful Word-of-Mouth Program

We’re all in the word-of-mouth (WOM) business. In fact, it’s the grandfather of all things social media – social is but a tool in the WOM toolbox. And while it might be one of the oldest forms of marketing, it’s still (and increasingly so) the most trusted – because people trust people who are “just like me.”

At Edelman, we have a distinct POV when it comes to building sustainable WOM programs around ambassadors/advocates in both the for- and non-profit realms.

1. It’s not a product conversation, it’s a passion conversation<…

Facebook Acquires Oculus VR

Facebook announced yesterday that it has acquired Oculus VR, Inc, leading innovators in the world of wearable virtual reality headsets, for approximately $2 billion.  Oculus has taken the gaming world by storm lately, earning over 75,000 orders for development kits for their Oculus Rift VR headset.

In their acquisition announcement, Facebook founder and CEO, Mark Zuckerberg stated that “mobile is the platform of today, and now we’re also getting ready for the platforms of tomorrow.  Oculus has the chance to create the most social platform ever, and change the way we work,…

Digital Dice: Pinterest explores ads and Twitter’s ‘Fave People’ feature

Pinterest explores ads, Twitter’s ‘Fave People’ feature and more of the latest digital news of the week.

Twitter Testing ‘Fave People’ Feature

Similar to Twitter’s existing ‘Lists,’ the new ‘Fave People’ feature allows users to organize and keep track of their favorite Twitter users. This update will be a great opportunity for brands to more easily monitor, proactively identify and engage with tweets from their top influencers and brand ambassadors. Assigning ‘Fave People’ will be as simple as clicking on or tapping a gold star icon. The feature is …

Twitter to Remove Hashtags and @ Replies?

Both hashtags (#) and replies (@) are integral components of Twitter. However, Vivian Schiller, head of news at Twitter, may feel differently. Recently, speaking to an audience at the mediaXchange conference, Schiller called @replies and hashtags “arcane” and suggested that Twitter may be streamlining these features. “We are working on moving the scaffolding of Twitter into the background,” she added.

Since then, Schiller has down played her comments, and when asked, Twitter replied that Schiller was simply echoing a similar sentiment shared by the company’s CEO, Dick C…

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