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Digital Dice: Vine Campaigns and Shoppable Videos

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May 17, 2013
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Posted by Konrad Palubicki

Edelman Digital, Seattle

Follow on Twitter @konradpalubicki

A hands-on Vine campaign, a new mobile app enabling real-time concert downloads and the latest updates from Google. Enjoy this week’s Digital Dice and have a great weekend!

YouTube Finally Makes Some Videos ‘Shoppable’

Google is beginning to roll out a new functionality on a limited basis: the ability for brands to make products ‘shoppable’ in YouTube videos. Currently only Unilever*, a Google client, has the feature and is using it for their Tresemmé brand. With this update, viewers can click on the products which will lead to details and several retailers to purch…

Friday Five: Considerations for a Branded Instagram Contest

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May 17, 2013
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Posted by Bill Mrazek

Edelman Digital, Chicago

Follow on Twitter @wmrazek

As Instagram has far surpassed its 100-million-active-user milestone, and with more than 67 percent of the top brands having an active presence on the photo-sharing platform, the likelihood of a brand campaign or contest being hosted on it has almost become an expectation.  Although there are many techniques to reaching current and new audiences on Instagram, one way is through an Instagram photo-sharing contest.

Here are five considerations for a branded Instagram contest.

1. Research Messaging and Campaign Themes

The Millennial Generation Demands a New Era in Television

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May 15, 2013
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Posted by Alex Abraham

Edelman, Chicago

Follow on Twitter @Edelman8095

This post was originally published on edelman.com.

For television networks, trying to attract a Millennial audience is not a surprising move. The Millennial generation, defined as those between the ages of 18 and 33, is now the largest on the planet. But launching new TV channels to reach them may seem counter-intuitive. Some studies say that television is a dying medium as habits shift to newer forms of entertainment, such as social media or YouTube. But the fact is that Millennials are still watching television in great numbers. According to Pew Research, nearly six in 10 M…

A Day in the Life: Kyle, SAE, Measurement & Analytics

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May 13, 2013
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Posted by Edelman Digital

Follow on Twitter @edelmandigital

This post was originally published on edelman.com.

Name: Kyle Brown

What is your title/practice? Senior Account Executive – Measurement & Analytics

How many people are in your office? Around 120 in the Toronto office

In 140 characters, what does your job entail? I evaluate how content contributes to community engagement, how paid content promotion on Facebook/Twitter amplifies these efforts, and how social audiences build awareness/drive results for broader campaigns.

How do you commute to work in the morning? Streetcar -> Subway -> Walk thr…

Digital Dice: Rock n’ Social

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May 10, 2013
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Posted by Konrad Palubicki

Edelman Digital, Seattle

Follow on Twitter @konradpalubicki

A rockin’ interactive social experience, YouTube launching a paid subscription plan and more of the latest social updates of the week. Enjoy this edition of Digital Dice!

Multi-Social Network Adventure Primes Pistol Annies Fans For New Album

Leading up to the release of their upcoming album, country trio Pistol Annies led fans through a month-long, multi-platform interactive social experience. “The Great Annies Adventure” campaign began with a digital comic book, in which a rival band stole the women’s concert gear, music and merchandise. Fans then followed clues ac…

Friday Five: How Social Media is Transforming International Relations and Business

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May 10, 2013
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Posted by Tim Lau

Edelman Digital, DC

Follow on Twitter @TimothyCLau

Why It Matters by Tim Lau

The rise of social media across the globe has increased the complexity of an already rapidly evolving communications landscape. This complexity presents both obstacles and opportunities for international relations as traditional business and political conventions are constantly challenged.

Here are five ways social media is transforming international relations and international business:

1. An Increasingly Connected, Complex World

An increasingly interconnected world has emerged…

Retuning Your Brand Strategy for the Consumer’s Ear

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May 8, 2013
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Posted by Diana Kelter

Edelman Digital, Chicago

Follow on Twitter @dkelter

Social media engagement is no longer simply about picking the right words to fit 140 characters. Engagement comes down to selecting the necessary elements that will not only capture a consumer’s attention, but all of their senses.

The importance of visual elements in social media is a new constant in order to grab a user’s attention, but how we engage with our ears is just being discovered.  The launch of mobile apps such as Twitter #Music and musicians themselves embracing social media, presents a new role music can play on social media that goes beyond purely listening…

Weibo and the China Dream

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May 7, 2013
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Posted by Marissa Bushe

Edelmn, Beijing

Follow on Twitter @mbushe

This post was originally published on Edelman.com.

China’s 12th National People’s Congress (NPC) officially came to a close on March 17th, marking the end of a long transition of power that had first started in October with the 18th National Congress of the Communist Party of China (CPC).

While the NPC captured media headlines in China and around the world, it also played out in a significant way on social media.

Just hours after the newly-elected Premier Li Keqiang delivered his first press conference, “Meet China’s New Premier” became a top trending topic…

A Day in the Life: Andrew, Senior Digital Account Manager, Toronto

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May 6, 2013
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Posted by Edelman Digital

Follow on Twitter @edelmandigital

This post was originally published on Edelman.com.

Name: Andrew F. Stewart            

What is your title? Senior digital account manager, Consumer Marketing, Toronto

How many people are in your office? Approximately 150

In 140 characters, what does your job entail? I create and execute engaging digital and social programs for consumer packaged goods and online clients with help from an awesome national team.

What might you find yourself doing around 10 a.m. on a regular work day? Reviewing community management reports from the day before and drinkin…

Digital Dice: Instagram Tagging and eCommerce Pinning

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May 3, 2013
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Posted by Konrad Palubicki

Edelman Digital, Seattle

Follow on Twitter @konradpalubicki

Entertainment shows changing how viewers experience television, a creative hunger-induced campaign from Snickers and a collection of other social news and tips. Enjoy this week’s Digital Dice and have a great weekend!

NBC’s “The Voice” is Changing How We Watch TV… With Twitter

Since the first season launched in 2011, NBC’s The Voice has turned heads for its creative and strategic use of Twitter. The popular reality singing competition has become a leader in the entertainment industry for using the social platform to create buzz, generate iTunes sales and…

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