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Friday Five: Reasons to Look Beyond Advertising Value Equivalency

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May 24, 2013
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Posted by Deboshree Bhattacharjee

Edelman India

Follow on Twitter @EdelmanPR

Advertising Value Equivalencies (AVEs) have been used across the communications industry for decades. Simply put, an AVE is the cost of buying space taken up by a piece of coverage in print/online/broadcast, had it been garnered through an advertisement. It is one of the many ways to explain the value of PR to anyone unfamiliar with media and interested in justifying PR budget by measuring its return on investment (ROI).

Here are five reasons why we need to look beyond AVEs as a PR measurement tool in this evolving industry.

Pinterest, Now Rich with Pinformation

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May 22, 2013
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Posted by Diana Kelter

Edelman Digital, Chicago

Follow on Twitter @dkelter

Pinterest has always been defined in a visual manner, but Pinterest recently took the next step of making specific pins even richer with information.  Appropriately titled as “rich pins”, they provide the information users are immediately interested in directly below the pin.  The update is currently only available in three defined categories, Products, Recipes and Movies, with each topic bringing their own wealth of knowledge to the table.

What’s to discover?

Products – Discover if a product is in stock and how …

Five Tips for Generating Insights in Your Online Community

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May 21, 2013
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Posted by Ben Werzinger

Edelman Berland, New York

Follow on Twitter @BenWerzinger

This post was originally published on edelman.com.

At its most basic level, an online community is an invitation-only, private-access website for conducting research with a carefully selected target audience. Put another way, it’s like having a small, private social network just for research.

Businesses are increasingly turning to customer feedback and specifically online communities to generate insights, but insights don’t just appear (though we often wish they did). Successful online communities are the result of a carefully executed strategy, solid design and patie…

Responsive Marketing

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May 20, 2013
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Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

This post was originally published on David Armano’s blog Logic + Emotion.

In the beginning, there were products and services, and some were good. Fewer became trusted brands, but those that did enjoyed unquestioned loyalty supported by a simple yet effective marketing engines built to reach people in mass quantity. The formula worked for decades. An empire was built on the shoulders of Madison Avenue and expanded globally. It is an empire, which still exists today, though arguably it’s a diminished version of its former self.

More recently, technology has had it’s own…

Digital Dice: Vine Campaigns and Shoppable Videos

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May 17, 2013
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Posted by Konrad Palubicki

Edelman Digital, Seattle

Follow on Twitter @konradpalubicki

A hands-on Vine campaign, a new mobile app enabling real-time concert downloads and the latest updates from Google. Enjoy this week’s Digital Dice and have a great weekend!

YouTube Finally Makes Some Videos ‘Shoppable’

Google is beginning to roll out a new functionality on a limited basis: the ability for brands to make products ‘shoppable’ in YouTube videos. Currently only Unilever*, a Google client, has the feature and is using it for their Tresemmé brand. With this update, viewers can click on the products which will lead to details and several retailers to purch…

Friday Five: Considerations for a Branded Instagram Contest

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May 17, 2013
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Posted by Bill Mrazek

Edelman Digital, Chicago

Follow on Twitter @wmrazek

As Instagram has far surpassed its 100-million-active-user milestone, and with more than 67 percent of the top brands having an active presence on the photo-sharing platform, the likelihood of a brand campaign or contest being hosted on it has almost become an expectation.  Although there are many techniques to reaching current and new audiences on Instagram, one way is through an Instagram photo-sharing contest.

Here are five considerations for a branded Instagram contest.

1. Research Messaging and Campaign Themes

The Millennial Generation Demands a New Era in Television

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May 15, 2013
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Posted by Alex Abraham

Edelman, Chicago

Follow on Twitter @Edelman8095

This post was originally published on edelman.com.

For television networks, trying to attract a Millennial audience is not a surprising move. The Millennial generation, defined as those between the ages of 18 and 33, is now the largest on the planet. But launching new TV channels to reach them may seem counter-intuitive. Some studies say that television is a dying medium as habits shift to newer forms of entertainment, such as social media or YouTube. But the fact is that Millennials are still watching television in great numbers. According to Pew Research, nearly six in 10 M…

A Day in the Life: Kyle, SAE, Measurement & Analytics

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May 13, 2013
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Posted by Edelman Digital

Follow on Twitter @edelmandigital

This post was originally published on edelman.com.

Name: Kyle Brown

What is your title/practice? Senior Account Executive – Measurement & Analytics

How many people are in your office? Around 120 in the Toronto office

In 140 characters, what does your job entail? I evaluate how content contributes to community engagement, how paid content promotion on Facebook/Twitter amplifies these efforts, and how social audiences build awareness/drive results for broader campaigns.

How do you commute to work in the morning? Streetcar -> Subway -> Walk thr…

Digital Dice: Rock n’ Social

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May 10, 2013
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Posted by Konrad Palubicki

Edelman Digital, Seattle

Follow on Twitter @konradpalubicki

A rockin’ interactive social experience, YouTube launching a paid subscription plan and more of the latest social updates of the week. Enjoy this edition of Digital Dice!

Multi-Social Network Adventure Primes Pistol Annies Fans For New Album

Leading up to the release of their upcoming album, country trio Pistol Annies led fans through a month-long, multi-platform interactive social experience. “The Great Annies Adventure” campaign began with a digital comic book, in which a rival band stole the women’s concert gear, music and merchandise. Fans then followed clues ac…

Friday Five: How Social Media is Transforming International Relations and Business

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May 10, 2013
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Posted by Tim Lau

Edelman Digital, DC

Follow on Twitter @TimothyCLau

Why It Matters by Tim Lau

The rise of social media across the globe has increased the complexity of an already rapidly evolving communications landscape. This complexity presents both obstacles and opportunities for international relations as traditional business and political conventions are constantly challenged.

Here are five ways social media is transforming international relations and international business:

1. An Increasingly Connected, Complex World

An increasingly interconnected world has emerged…

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