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Friday5: 5 Predictions for GoPro As A Media Company

Media companies look and feel fundamentally different in 2015 than they ever have before. They’re real-time (for better, or worse), they’re social and they are content driven. But, in a world where, as Richard Edelman put it, “The reader is now also content creator and advocate,” they also don’t have to be made up of traditional journalists and reporters.

Take GoPro. It currently distributes its owned content on Virgin Airlines, LG Smart TVs and recently, announced the spring launch of a Roku channel featuring a combination of original and user-submitted content. He…

Twitter’s Deal with Google and Looping Instagram Videos

Twitter reaches a deal with Google, Instagram rolls out endlessly looping videos and more of the latest digital news.

Twitter Reaches Deal to Show Tweets in Google Search Results

This week, Twitter reached a deal with Google to make tweets more searchable within the engine. Google users are expected to see Twitter content appearing in search results in real time over the next six months. The deal means more opportunities for Twitter to convert and engage users outside of the social platform, and will generate additional advertising opportunities since content will be seen …

Friday5: What was it about SERIAL that was so darn engaging?

“Yeah, I mean, who else did it? They’re running out of suspects.”

If you’re like us, you’re one of the two million people that streamed each episode of Serial. Since it made its debut in October 2014, Serial, the new podcast spinoff of “This American Life” consistently topped the iTunes charts, spawned dozens of discussions – both online and offline – and made a lot of people anxiously excited for more each Thursday morning.

It’s been a month since the podcast ended and momentum around this is still running hot. The subreddit is constantly updated with …

Football Newsfeed on Facebook and a Discover feature for Snapchat

Football fans get their own newsfeed on Facebook, Snapchat features daily brand content and more of the latest digital news.

Facebook Launches Football-Only Newsfeed

Facebook rolled out a Twitter-esque live feed of content only relating to the Super Bowl. The newsfeed will feature reactions from fans all over the country, as well as posts from your own friends and posts from the NFL, teams and players. Down the road this will likely be a hot spot for advertising, though no hints from Facebook on that front yet.

Snapchat Launches Discover

This past Tuesday, Snapchat l…

Friday5: The Future of Mobile Messaging is Now

In our smartphone-driven world, mobile messaging apps have risen to prominence among social media networks and have blurred the lines between the two. These platforms, especially the five listed below, should be on every modern marketer’s radar as they become more ingrained in society as a primary form of digital communication.

1. Snapchat

This week, Snapchat released their much anticipated Discover feature, which will let users see highly visual mobile content from media publishers such as ESPN, Comedy Cent…

Facebook creates Super Bowl ad targeting and a new video-streaming platform rolls out

Facebook is targeting Super Bowl audiences, a potential YouTube competitor rolls out and more of the latest digital news.

Facebook Packages Own Super Bowl Audience for Ad Dollars

This week, Facebook began tracking users’ status updates, comments and more for keywords related to the Super Bowl. These interactions will give valuable data to advertisers who can then create ads for segmented audiences including users planning on watching the Super Bowl and users going to a Super Bowl party.

Several Major Brands are Already Investing in YouTube’s Next Challenger

Vesse…

Friday5: How The White House Mastered Fractured Media

A version of this post was originally published on Medium.

It doesn’t matter where you land on the political spectrum: one can’t help but notice how the White House continues to master the ever fragmented media landscape. The White House knows to reach people where they are vs. relying solely on the traditional “mainstream” channels of its predecessors. Though however masterful it may seem at first glance — the principles the White House is putting into action can be broken down into a set of best practices.

1. Tapping the reach of intern…

Friday5: 5 Reasons to Embrace Responsive Web Design in 2015

In 2010, Morgan Stanley released an 87-page report declaring that mobile would rule the world by 2015. Well, here we are five years later and while we might not have hoverboards yet, mobile has exploded as predicted. With the huge influx of smartphone adoption, device fragmentation, and mobile Internet usage, creating a responsive web experience for all devices is no longer an option—it’s a requirement.

What is responsive web design? The folks over at Froont have a great blog post with helpful visuals, but essentially, RWD is the belief that websites should resp…

Facebook video activity soars and Twitter’s native video tool close to launch

Facebook video activity soars, Twitter to launch native video tool in coming weeks and more of the latest digital news.

65% of Facebook’s Video Views Are Now on Mobile Devices

In the past year, Facebook has seen a high amount of activity in video content on mobile devices. Over 50 percent of U.S. users watch at least one video daily, and video posts have increased by 75 percent globally. As videos flood users’ news feeds, brands have the ability to strategically target consumers directly on their mobile devices.

Twitter’s New Video Feature is Only a Few Weeks Away…

Friday5: Digital Predictions for 2015

It’s the start of the new year, and with it comes the yearly predictions of what’s going to be big and noteworthy in the next year. We spoke with five people throughout the network to see what they’re most excited about in the digital and tech spaces in 2015:

1. Aniz Ruda, VP, Insights & Intelligence, Chicago

With CES 2015 wrapping up, it’s hard to avoid the influx of wearable devices that are starting to become accessible in the market. As these technologies become increasingly popular, Aniz wond…

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