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Edelman Digital is the world’s first and largest global social agency. We leverage the industry’s best talent, combining insight driven business strategy with flawless program execution. This leads to measurable results for our clients and tangible value for their stakeholders. 

Facebook Introduces “Add A Link” Tool and LinkedIn Rolls Out New Analytics

Facebook pilots an in-app keyword search engine, LinkedIn offers new analytics for publishing and more of the latest digital news.

Facebook Treads on Google’s Turf with ‘Add A Link’ Tool

Facebook started to pilot an in-app keyword search engine allowing users to find websites and articles directly from the platform. The new tool features a search bar for finding popular or trending links by keyword—giving users fewer reasons to leave the Facebook app and enriching Facebook’s user information database. The trial is currently only available to a select few in the U.S.

Friday5: How to Run a Successful Lead Generation Campaign

Lead generation can play a critical role in building long-term relationships for businesses. While the goal of a lead generation campaign can vary from driving sales to driving signups for a rewards program, collecting leads generally consists of individuals expressing interest in a product or service by completing a form or submitting requested information.

The key to a successful lead generation campaign is to focus on lead quality, not simply quantity. Quality leads emerge when registrants show the demographic and behavioral attributes that correlate to a higher probabilit…

Friday5: 5 Entry Points for Executives on Social

Inherent in today’s digital landscape is a new set of expectations for executives, not the least of which is building trust by engaging stakeholders online. With trust in CEOs now at a meager 43 percent according to the 2015 Edelman Trust Barometer, there’s never been a better time to leverage digital tools to build an authentic online presence and directly engage with key stakeholders.

For CEOs who are less comfortable communicating online, getting started comes with its own set of challenges. After all, not every executive is as savvy on social as Richard Branson. Here …

Twitter Improves Ads with Acquisition and Scheduling Pins on Pinterest Now Possible

Twitter’s acquisition improves ads, Pinterest’s new scheduling functionality and more of the latest digital news.

Twitter Improves Ads by Acquiring TellApart, Selling Them Through Google’s DoubleClick

This week, Twitter acquired commerce ads tech firm TellApart and announced it will allow ads to be sold through Google’s DoubleClick bid manager. TellApart will aid cross-device targeting and measurement, helping advertisers reach users wherever they are, and allowing Twitter to get credit no matter where ads are viewed. Twitter’s partnership with Google’s DoubleC…

Friday5: Modern Brand Storytelling

This past week, Seattle hosted its annual IN-NW Conference featuring speakers and panel sessions dedicated to discussing what’s next for digital engagement and modern business. During the conference, Edelman Seattle’s Megan Tweed, Digital Senior Vice President and Deputy GCRM (Assembly, Inc.), shared five ways brands can effectively tell their story and adapt to the modern media ecosystem.

1. Meet the needs and expectations of consumers

There is a value exchange that exists between brands and consumers –…

Facebook Updates Its News Feed Algorithm Again and Twitter Direct Messaging Now Available to All Users

Facebook released three more updates to its News Feed algorithm, Twitter’s direct messaging feature is now available to all users and more of the latest digital news.

Facebook Tweaks News Feed to Show More Updates from Friends, Fewer Stories When Friends Like or Comment 

Early this week, Facebook announced three updates to the News Feed algorithm. The first update will further prioritize content (photos, videos, status updates and links) posted by a user’s Facebook friends. Another update will deprioritize posts that friends have engaged with, putting the most emphasi…

Friday5: 5 Ways Technology is Helping Reduce Health Disparities

By Alexis Cummings, Christen Smiley and Will Ayers

April is designated as Minority Health Month to raise awareness of the disparity in health conditions between minority and non-minority populations. This year, the FDA’s Office of Minority Health (OMH) is collaborating with the HHS Office of Minority Health to celebrate this year’s theme – “30 Years of Advancing Health Equity, The Heckler Report: A Force for Ending Health Disparities in America.” We took this opportunity to focus on five ways technology is being used to alleviate health disparities.

YouTube’s Paid Subscription Coming Soon and Tumblr Debuts 24-Hour Dashboard Ad

YouTube soon to offer paid subscriptions, Tumblr debuts a 24-hour dashboard ad and more of the latest digital news.

YouTube’s Paid Subscription Offering Takes Shape – And It’s Almost Here

YouTube’s paid subscription offering is quickly taking shape as it moves closer to its expected release in the next few months. A subscription will offer consumers ad-free videos, the ability to store videos offline on mobile devices and much more. The producers of YouTube videos will take a percentage of the subscription revenue, with the caveat that they must participate in the …

Friday5: 5 Paid Media Tips

This post originally ran on Edelman.com.

Digital marketing is blurring the lines between owned, earned and paid. While this has limited brands’ ability to leverage the organic reach of content, it has also given brands the impetus to break silos and create multiple, yet specialized touch points with their highly fragmented target audiences.

Marketers are therefore testing tools and technologies to activate the right audience at the right time with the right content. This is where marketers turn to paid media techniques – an excellent way to break through the clutter o…

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