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Five (Intuitive) Reasons To Bet on Facebook

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May 18, 2012

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

This post was originally published on David Armano’s blog Logic + Emotion.

There’s no shortage of commentary around Facebook as the smoke literally builds around it’s engine while the social media rocket prepares for IPO liftoff. This piece won’t be full of rational analysis but rather gut intuition. Here are a few things to chew on as you think about the global future with or without Facebook.

Zuckerberg Isn’t Steve Jobs, But He’s Jobs-Like
Mark Zuckerberg gets social like Steve Jobs got design. Furthermore, both share a core foundational value which is irrationally com…

Friday Five: Marketing to Young Consumers – Why It Matters

classroom
May 18, 2012

Posted by Katherine Meyer

Edelman Digital, Chicago

Follow on Twitter @katherinemeyer

Today’s youth, commonly referred to as the iGeneration, represents a unique generation of consumers. What makes them special is that they will likely never know what it means to be “unreachable” and wield a more significant amount of influence over their parents than generations past. Roughly half of the iGeneration go online several times a day, 75 percent own a cellphone and they watch approximately 24 hours of TV per month. Based on how much content they consume through various avenues and their power as influencers, these young consumers are a highly accessible and sou…

Connecting with Today’s (And Tomorrow’s) Workforce

EEfeatured
May 17, 2012

Posted by Edelman EE

Edelman, Chicago

Follow on Twitter @EdelmanEE

This perspective was originally published by Edelman Employee Engagement on Scribd.

How does your company treat its employees? The answer matters. According to the 2012 Edelman Trust Barometer, an organization’s reputation as an employer is critical to its overall trustworthiness: “Treating employees well” is the third-most important action a company can take to build public trust, behind only listening to customers and offering quality products. Indeed, a track record as a trustworthy employer bolsters a company’s broader corporate reputation with audiences beyond cu…

7 Steps to Planning Better Presentations

evablue
May 16, 2012

Posted by Dave Fleet

Edelman Digital, Toronto

http://davefleet.com/

Follow on Twitter @davefleet

This post was originally published on Dave Fleet’s blog.

As we approach the end of the Spring conference season, and in the run-up to BlogWorld New York, I got to reflecting on how my approach to presentations has evolved over the last while.

Preparing a presentation for a conference is no mean feat (I’d estimate I spend at least 30 hours on each presentation I create for conferences; often more). With that level of time investment, especially if you’re creating multiple presentations each year, you need to make sure you invest your time well.

This year, I’ve star…

Let’s Improvise Together: How Community Management is Like Improv

improv
May 15, 2012

Posted by Christian Rooney

Edelman Digital, Chicago

Follow on Twitter @crooneys

Online communities grow to their greatest potential through the sustained efforts of a dedicated community manager. A community at its best should challenge both the members and the community manager to grow as thinkers and explore new avenues of ideas with one another.  At Edelman Digital, we want members and managers alike to benefit by always introducing new perspectives to the ideation process.

My name is Chris Rooney and I’m excited to be your new community manager for EdelmanDigital.com. I believe that great community management is a little like improv: it draws the …

Social Business In The B2B Ecosystem

b2b
May 14, 2012

Posted by Michael Brito

Edelman Digital, Silicon Valley

Follow on Twitter @Britopian

This post was originally published on Social Business News.

I just watched this quick video (see below) by Sandy Carter from IBM about the value of using social in the B2B landscape. To recap, Sandy lists best practices for social business in B2B:

Embracing your B2B business partners with social can accelerate competitive advantage
Partners will feel a part of your business strategy
Leverage social by connecting your employees within the B2B ecosystem

Sandy then wraps up the video with a case study about Premier, an alliance of over 200 hospitals with a mission …

Shifting the Conversation from Influence to Advocacy

influence
May 11, 2012

Posted by Michael Brito

Edelman Digital, Silicon Valley

Follow on Twitter @Britopian

This post was originally published on Michael Brito’s blog Britopian.

There has been a lot of discussion about online influence lately so I thought I would offer my quick two cents. I wrote a little about how a few influencers have impacted my life back in 2009 and I still feel the same way today.

I am normally a positive person but based on my experience, I hold some negative sentiment towards the concept. Influencers, the way its defined by many on the social web, are overrated. Most have an ego (thank you Peter Kim) and they offer ZERO v…

Friday Five: Five Tips on Growing an Idea Into Exceptional Work

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May 11, 2012

Posted by Gregory Lipman

Edelman Digital, Chicago

Follow on Twitter @greglipman

At the core of everything we do, we strive to be creative with the digital solutions we deliver to our clients. We gather information on requirements or a particular challenge and then expend a lot of blood, sweat and (only occasionally) tears trying to solve the problem in the most elegant way possible. Sometimes, a great digital concept can fall flat because it wasn’t communicated effectively or was critiqued in a way that didn’t nurture the idea to its fullest potential.

Here are a few pointers to maximize your chance for success:

1. Present Your Work

Ideas …

The Pinterest (P)infographic

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May 10, 2012

Posted by Edelman Digital

Follow on Twitter @edelmandigital

With Pinterest having a visual identity as its focus, we decided to bring our Pinterest Best Practices to life as well. From DIY to Social Media, Pinterest is quickly becoming an outlet for a variety of sectors and brands to engage. Before that first pin take a look at our infographic below to make sure you’re taking the necessary steps towards a noticeable presence on the platform. Take a look at Edelman Digital’s Pinterest account as well!

Browse more Edelman infographics.

The content for this infographic was composed by Diana Kelter and Andi Teggart. The design is…

Dave Fleet, VP of Digital at Edelman Toronto on Business, Life and Media

davefleet
May 9, 2012

Posted by Edelman Digital

Follow on Twitter @edelmandigital

The following is an excerpt from an interview with Dave Fleet, Vice President of Digital at Edelman’s Toronto Office that appeared on FreshGigs.ca. FreshGigs is a Canadian jobsite, which often profiles leaders in marketing, communications and creative jobs.

Dave, you’ve worked in both the private and public sectors in Canada. From a marketing and communications view what are the big differences when working in private vs. public?

From my perspective, communications principles are the same regardless of w…

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