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Edelman Digital is the world’s first and largest global social agency. We leverage the industry’s best talent, combining insight driven business strategy with flawless program execution. This leads to measurable results for our clients and tangible value for their stakeholders. 

Snapchat introduces Snapcash and Twitter updates search

Snapchat users can now send money to friends, Twitter makes significant updates to search and more of the latest digital news.

Snapchat Now Lets You Send Money to Friends through Snapcash Deal with Square Cash

In an interesting move, Snapchat launched “Snapcash” payment options on its app through a deal with Square Cash – entering the competitive mobile payment market alongside Google Wallet and Venmo. Users can link their debit card to their Snapchat accounts and type a dollar amount into Snapchat’s text-chat feature to instantly send a friend money. Currently th…

Friday5: Five Phases of Filmmaking

From short films and branded documentaries to Vines and tabletop photography, production teams specialize in bringing big creative ideas to life.  We are made up of filmmakers, producers, animators and creative directors from all walks of the industry—from comedy writers to comic book illustrators to live show producers – and work in constant collaboration to produce video content.

When it comes to making videos, we get all sorts of questions, so we’re here to lay it all out and take you through the Five Phases of Filmmaking.

Facebook rolls out News Feed updates and Instagram updates caption editing options

Facebook rolls out more options for its News Feed, captions become editable on Instagram and more of the latest digital news.

More Ways to Control What You See in Your News Feed

Facebook announced new user control options that make it easier to follow/unfollow brands and people that appear in News Feeds. This update allows for easier interaction with pages (even if they aren’t being followed) and will display a list of top people that have been seen in the News Feed each week. Read on to learn more.

Discovery and Caption Editing on Instagram

This week Instagram ro…

Friday5: The STEM Moment in a Post-Network Age

The Five Forces Supporting STEM Students and Their Educators

Last week, I had the pleasure of speaking at the annual summit for one of our clients, Project Lead the Way. PLTW is the nation’s leading provider of learning programs in Science, Technology, Engineering, and Mathematics (STEM), which not only includes K-12 curricula but professional development for teachers as well.

My talk focused on what I felt were five defining forces that make now a critical moment for STEM education.

1. “The market…

YouTube’s 60 Frames per Second Video Feature

YouTube’s 60 frames per second video feature, Snapchat’s recent update and more of the latest digital news.

YouTube Can Now Play Videos at 60 Frames per Second

After years of only being able to play videos at 30 frames per second, YouTube is raising the bar on playback standards with its new 60 FPS capability. This feature has been highly anticipated since June and is currently only compatible with certain browsers. EA Sports is one of the initial brands to release 60 FPS videos on YouTube.

Snapchat Is In Partnership Talks with Buzzfeed, Time, Others

Snapchat is…

Friday5: Win the Moment with Twitter

Whether it’s live-tweeting during the big game or creating real-time images during an awards ceremony, companies are often curious about how to create winning real-time moments on Twitter. While some brands have had success participating in the moment, it continues to be a challenge to tackle real-time content and still help our clients achieve their goals. Recently, Stacy Minero, Twitter’s Head of Content Planning, gave us a few tips on how to help our clients win the moment.

1. Plan the predictable

Ther…

Friday5: Communicate A Cybersecurity Breach Online

In a year filled with constant reminders of significant cyber-attacks, cybersecurity is quickly becoming a principal risk for organizations across all industries, sectors and geographies. In 2014, cybersecurity breaches have increased by 48 percent, showing the growing risk around potential attacks.

One of the side effects of the increase in attention is that many organizations are moving beyond categorizing cyber-related risks as solely the responsibility of IT or security teams. CEOs, boards and communications teams are demanding greater levels of preparedness, training, re…

Snapchat rolls out first ad and Facebook launches new Room app

Snapchat rolls out its first ad, Facebook launches a new Room app and more of the latest digital news.

Snapchat Freaks Out Users with First Ad for ‘Ouija’

Snapchat has rolled out its very first ad, which took the form of a 20-second trailer for the upcoming horror film, Ouija. Though Snapchat previously alerted users that ads were coming, the movie trailer caught many people by surprise and was received with mixed reactions.

Facebook Launches Rooms App for Anonymous Sharing of Interests

Facebook’s latest iOS app, Rooms, brings people together around common interest…

Friday5: Cyber Security Month: Communicating a Breach

According to a recent survey by USA Today, nearly a quarter of Americans have stopped buying online due to fear of security breaches. As the frequency of privacy-related issues escalates, consumer demand for transparency regarding how their information is being used has followed suit.

In honor of Cyber Security month, this newsletter is focusing on the firm’s data security and privacy practice, an integrated team of public affairs, corporate and crisis professionals throughout the network.

Here are some examples of both watch-outs and best practices in the wake of a data…

Friday5: Hispanic Heritage Month: The Digital Trailblazers

September 15 through October 15 was Hispanic Heritage Month in the U.S. This is the final article in the Friday5’s Hispanic Heritage Month series. Find all the articles diving into the Hispanic community’s digital trends at EdelmanDigital.com.

U.S. Hispanics are ahead of the curve when it comes to digital media. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption. The U.S. Hispanic community is a vastly underserved market, and the opportunities to reach them through digital remain largely untapped.

With a population …

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