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This post was originally published on Edelman’s Data Security & Privacy blog.
The average person doesn’t give a second thought to privacy. They just want their technology to be accessible, simple to use and convenient, paying little attention to what they are giving away in the process. However, this sentiment is starting to shift with highly publicized privacy issues swirling around…
Originally published on Michael Brito’s blog Britopian.
A few weeks ago, Peter Kim wrote a post about his trip to Ford. He mentioned a few different times that Ford’s initiative of inviting external influencers – several different bloggers from countries…
In today’s post, Emma Gannon analyzes the impact of paywalls on the online media from a perspective of SEO and Social Sharing. Part Two will study Monetizing Content and Content Curation. Look for the second part next week.
As the media world continues to evolve with new communication platforms, traditional outlets are increasingly making the transition to digital resulting in a shift in user consumption behavior. While the significance of print media is diminishing, the robust environment of digital content creation and sharing has driven search…
Originally published on Michael Brito’s blog Britopian.
Recently, the good folks over at Lithium hosted a dinner to honor Dr. Michael Wu and the release of his book, The Science of Social: Beyond Hype, Likes & Followers. I was like the ugly guy in high school that…
Perhaps the most under-utilized Web resources in the communications world are the Web sites offered by international governing bodies. Therein lies a wealth of information that often goes overlooked.
For a project in my MBA program, I recently did a very quick review of ten such sites against the following criteria:
Accessibility/Navigation: The degree to which a visitor can get around the site and find important information easily.
Depth: Does the user get a sense that the site offers rich historical and current data?
Contact Direction: Does the site make it clear how…
This post originally appeared on Social Web Thing as Part Three in a series exploring search engine optimization and content creation. Part Two can be found here.
This post is the third and…
The following post is an excerpt from Edelman Consumer Marketing’s 12on12, a compilation of essays from some of our consumer marketing leaders around the globe. This is the third in a series of essays from the compilation. To read more essays from the 12on12 series, visit the Edelman…
This post was originally published on Trevor Young’s blog PR Warrior.
For companies and organisations already reeling from a year in which Australian consumers embraced the social web in massive numbers and with greater levels of intensity, 2012 promises more of the same but with some potential break-out trends.
So how should marketers approach 2012?
What…
I’ve mentioned previously in a Friday Five article that I’m a wannabe photographer. Thanks to mobile photo apps, like Instagram, I am able to shoot, edit and share images like never before. I’m able to take photos and within seconds, apply a fun filter and share with my social network. With a few clicks and taps on my smartphone, that photo of what I ate for dinner or the outfit I wore to work is sent to my Facebook friends and Twitter followers. The best part of…
Among the key insights that came out of Edelman’s 2012 Trust Barometer was a plan for how businesses can earn the license to lead, not just operate. In today’s environment, a focus on operative factors alone is not enough to win over a skeptical public. Companies have to broaden their vision and their language, taking on societal issues and practicing radical transparency….
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