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Edelman Digital is the world’s first and largest global social agency. We leverage the industry’s best talent, combining insight driven business strategy with flawless program execution. This leads to measurable results for our clients and tangible value for their stakeholders. 

Snapchat adds geofilters and updates from Pinterest

Snapchat adds geofilters, Pinterest revises follow feature and more of the latest digital news.

Snapchat Adds Geofilters for Quick Image Location Tags, And a New Revenue Possibility

Popular messaging platform Snapchat now offers customized image filters depending on user location. This new feature could potentially evolve into a revenue source for Snapchat, with a few geofilters featuring Disneyland and other heavily branded locations. Location services must be enabled to activate these new filters.

Pinterest Makes It Easier to Follow E-commerce Brands

Pinterest is t…

Friday5: The #WorldCup Happened on Twitter

We all got a kick out of the #WorldCup, and Twitter showed it. As the FIFA World Cup excitement unfolded in Brazil, it also played out on the social media platform in a big way: fans across the globe discussed every exhilarating and emotional moment as it happened.

After all of the 64 thrilling matches, including Sunday’s dramatic final, Twitter compiled the numbers and released some pretty impressive-sounding statistics to illustrate just how massive the conversation has been since the start of the World Cup on June 12.

1. There were 672 …

Friday5: Facebook Organic Reach Q&A

On June 5, Facebook addressed widespread frustration from brands who have seen a significant decline in organic reach via a Q&A on the topic authored by Facebook Head of Ads Product Marketing Brian Boland. In this edition of Friday5, we analyze Facebook’s core answers and provide some additional perspective.

1. Why is organic reach declining?

Facebook’s answer is two-fold. First, mobile technology created an explosion of content from everyone (users and brands), which leads to the second reason: incre…

Facebook changes their video algorithm and Twitter experiments with “retweet with comment”

Facebook changes their algorithm for videos, Twitter tests their new “retweet with comment” feature and more of the latest digital news.

News Feed FYI: Showing Better Videos

On Monday, Facebook announced a few changes to their algorithm that will affect how videos are weighted on a user’s Timeline. Metrics including how long a user has watched a video, engagement and views will now be considered. As a result of this algorithm, users who engage with videos and have a longer viewing duration will be exposed to more video content. Luckily, Facebook has recently started …

Five Things PR Students Must Do to Succeed in the “Real World”

We spend a quarter century of our lives – maybe even more – training, conditioning, and educating ourselves to be self-sufficient, hopefully even productive, members of the “real world.” That’s a great deal of time and energy that, if used effectively, can lay the groundwork for success.

Over the past three days, some of the most successful people in the PR and media industry, along with some of the most esteemed educators, came together at the 2014 Academic Summit in Chicago to discuss how to teach and prepare the next generation of PR pros to be the future leaders…

Welcome to the Era of Surround Storytelling

Picture this: You wake up. You check your phone. You take it to the bathroom. (Yes, you do.) You see an Instagram of a hat. You like it. Or heart it. (Whatever that little icon means.) You go outside. You see a giant ad on the side of a bus. It’s a picture of a hat. It says, “Next Stop, Your Head.” You turn the corner and you see a truck. What’s it selling? Hats (of course). You follow it on Twitter, where a profile of a hat informs you it’s been “throwing shade since 2013.” LOL, hat truck, LOL. At work, you click on a list of “100 Bald Guys Who Can Still Look …

Facebook launches Snapchat competitor and Twitter expands offerings for live media partners

Facebook launches Snapchat competitor, Twitter expands offerings for live media partners and more of the latest digital news.

Facebook Launches Snapchat Competitor Slingshot, for Real This Time

On Tuesday, Facebook officially launched Slingshot, a Snapchat-like app for sharing disappearing messages. The app differs from Snapchat primarily because it requires users to reply with a message before they’re able to unlock messages from friends. Slingshot accounts are tied to cellphone numbers, and do not require Facebook accounts for use.

Twitter Acquires SnappyTV to Expan…

Friday5 | What’s in a Name?

What’s in a name? In Shakespeare’s Romeo and Juliet, Juliet argues—more or less—that a name is nothing more than a convention to identify a person, or more broadly a noun. A rose by any other name still retains the sweet smell of a rose, right? But in today’s world a name has a little more weight and could mean the potential to lose millions of dollars in trademarked merchandise—just ask the NFL’s Washington Redskins. The well-established sports team had its trademark protection canceled this past week when the U.S. Patent and Trademark office revoked it, calling t…

World Cup Ad and New Platform from Google

A behind the scenes look into the recent Beats by Dr. Dre spot, Google’s newest platform for businesses and more of the latest digital news.

Behind the Scenes of the Beats by Dr. Dre World Cup Commercial

Last week, Beats by Dr. Dre unveiled a five-minute spot featuring a range of athletes and guest stars ahead of the World Cup. The film, which was produced similarly to a music video rather than a traditional commercial, has received nearly 10 million views on YouTube. Take a behind-the-scenes look into the making of video.

Google’s Launches New Platform to Co…

Friday5 | Your Next Campaign Hashtag

By now, almost everyone knows the potential of hashtags to destroy or create an amazing campaign. It has become a critical part of any social media activation to select a good hashtag that not only follows best practices but also captures the theme, messaging or call to action of the campaign. You’ll need to choose a concise, conversational and memorable hashtag while avoiding hashtag hijacking. This can be a painstaking and nerve-racking exercise.

Of course it’s best to brainstorm during the planning stage with a variety of people but there’s also a few online resource…

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