27
Jun
According to ComScore, Orkut had 15.2 million unique visitors last April and according to the Brazilian news portal IDG Now! it lost 34% of its audience in Latin America when compared to 23.3 million visitors in April 2007. In the...
26
Jun
I'm visiting the states this week, in part to attend Edelman's
2008 New Media Academic Summit. While I'm spending my day listening, we've got a great team
live-blogging the event. Don't miss it. We're hearing insights into the future of the traditional media, social media communications, and much more.
25
Jun
This is my first post on Authenticities, so I might as well go out on a limb and be totally honest: I, like my friends
Francios and
Max, am bothered by most “social media marketing.” I agree with Francois when he says that too many companies still see social media as simply another channel to monitor and reach their customers. By doing so, they miss the point (and opportunity) entirely. Social media shouldn’t just change the way you market your company; it should change the way your company does business. Here’s why (or at least how I see it):
16
Jun
As many who know me have heard by now, I harbor a somewhat strong dislike for marketing books. This aversion started around 1995, when I was first exposed to the genre, and has only softened occasionally since.
That's not to say that I somehow believe such works don't have value. It's just that I prefer to obtain inspiration from other corners.
(My discussion of Stephen Toulmin's The Uses Of Argument follows.)
15
Jun
AS MODERN JOURNALISM LAY near death, with its entertainment-driven news, pomp and punditry, Tim Russert was its life support. Now, with Russert gone, we can only wonder how long journalism can go on. Russert’s ability to hold an entire profession...
12
Jun
Hitwise reports that UK traffic to blogs is on the rise.
That point of quantitative insight is supported by my own discussions with bloggers and figures from the business and political worlds, all of whom observe that the significance and impact of blogs in the UK appears to be on the rise.
11
Jun
OK, last sunday my favorite German poet died, so I am reading some of his books and lyrics right now. But besides that I have to admit that the most influencial book for my business and working life was not...
6
Jun
My reputation as a geek was cemented long before the Web was in vogue or even on most people’s radar. I used “Archie” to wire my news reports from the field via a pay telephone and a clunky “modem” that...
6
Jun
I was inspired by my dear friend Juliano Spyer to read “Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart”, by Ian Ayres, Professor of Law and Management at Yale University. With this title you may think it...
2
Jun
Whenever I give a speech I usually start with an admission - I have the best job in the world (for real). Every day when I come to work at Edelman Digital I think of what the great Joe DiMaggio
once said back in 1941:
"I want to thank the Good Lord for making me a Yankee."
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