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7 Steps to Planning Better Presentations

evablue
May 16, 2012

Posted by Dave Fleet

Edelman Digital, Toronto

http://davefleet.com/

Follow on Twitter @davefleet

This post was originally published on Dave Fleet’s blog.

As we approach the end of the Spring conference season, and in the run-up to BlogWorld New York, I got to reflecting on how my approach to presentations has evolved over the last while.

Preparing a presentation for a conference is no mean feat (I’d estimate I spend at least 30 hours on each presentation I create for conferences; often more). With that level of time investment, especially if you’re creating multiple presentations each year, you need to make sure you invest your time well.

This year, I’ve star…

Let’s Improvise Together: How Community Management is Like Improv

improv
May 15, 2012

Posted by Christian Rooney

Edelman Digital, Chicago

Follow on Twitter @crooneys

Online communities grow to their greatest potential through the sustained efforts of a dedicated community manager. A community at its best should challenge both the members and the community manager to grow as thinkers and explore new avenues of ideas with one another.  At Edelman Digital, we want members and managers alike to benefit by always introducing new perspectives to the ideation process.

My name is Chris Rooney and I’m excited to be your new community manager for EdelmanDigital.com. I believe that great community management is a little like improv: it draws the …

Social Business In The B2B Ecosystem

b2b
May 14, 2012

Posted by Michael Brito

Edelman Digital, Silicon Valley

Follow on Twitter @Britopian

This post was originally published on Social Business News.

I just watched this quick video (see below) by Sandy Carter from IBM about the value of using social in the B2B landscape. To recap, Sandy lists best practices for social business in B2B:

Embracing your B2B business partners with social can accelerate competitive advantage
Partners will feel a part of your business strategy
Leverage social by connecting your employees within the B2B ecosystem

Sandy then wraps up the video with a case study about Premier, an alliance of over 200 hospitals with a mission …

Shifting the Conversation from Influence to Advocacy

influence
May 11, 2012

Posted by Michael Brito

Edelman Digital, Silicon Valley

Follow on Twitter @Britopian

This post was originally published on Michael Brito’s blog Britopian.

There has been a lot of discussion about online influence lately so I thought I would offer my quick two cents. I wrote a little about how a few influencers have impacted my life back in 2009 and I still feel the same way today.

I am normally a positive person but based on my experience, I hold some negative sentiment towards the concept. Influencers, the way its defined by many on the social web, are overrated. Most have an ego (thank you Peter Kim) and they offer ZERO v…

Friday Five: Five Tips on Growing an Idea Into Exceptional Work

bulbs
May 11, 2012

Posted by Gregory Lipman

Edelman Digital, Chicago

Follow on Twitter @greglipman

At the core of everything we do, we strive to be creative with the digital solutions we deliver to our clients. We gather information on requirements or a particular challenge and then expend a lot of blood, sweat and (only occasionally) tears trying to solve the problem in the most elegant way possible. Sometimes, a great digital concept can fall flat because it wasn’t communicated effectively or was critiqued in a way that didn’t nurture the idea to its fullest potential.

Here are a few pointers to maximize your chance for success:

1. Present Your Work

Ideas …

The Pinterest (P)infographic

pinterest_infographic (2) featured
May 10, 2012

Posted by Edelman Digital

Follow on Twitter @edelmandigital

With Pinterest having a visual identity as its focus, we decided to bring our Pinterest Best Practices to life as well. From DIY to Social Media, Pinterest is quickly becoming an outlet for a variety of sectors and brands to engage. Before that first pin take a look at our infographic below to make sure you’re taking the necessary steps towards a noticeable presence on the platform. Take a look at Edelman Digital’s Pinterest account as well!

Browse more Edelman infographics.

The content for this infographic was composed by Diana Kelter and Andi Teggart. The design is…

Dave Fleet, VP of Digital at Edelman Toronto on Business, Life and Media

davefleet
May 9, 2012

Posted by Edelman Digital

Follow on Twitter @edelmandigital

The following is an excerpt from an interview with Dave Fleet, Vice President of Digital at Edelman’s Toronto Office that appeared on FreshGigs.ca. FreshGigs is a Canadian jobsite, which often profiles leaders in marketing, communications and creative jobs.

Dave, you’ve worked in both the private and public sectors in Canada. From a marketing and communications view what are the big differences when working in private vs. public?

From my perspective, communications principles are the same regardless of w…

We Have A Situation: 5 Tips for Surviving the War Room

War room
May 9, 2012

Posted by Tamara Snyder

Edelman, Chicago

http://tamarasnyder.blogspot.com

Follow on Twitter @tamarasnyder

This post was originally published on Tamara Snyder’s blog Internal Monologue.

I recently spent a week onsite with a client to announce an acquisition. We had, as is often the case with these engagements, set up a special room for the communications staff to huddle in and make super important decisions, such as “should this font be blue or orange?” Sarcasm aside, the idea behind such a “situation room” or “war room” is to physically centralize all communications during a major announcement or crisis. And it’s a place where anything that can happen, will.

The …

Social Business: Where It’s Been & Where It’s Going

Social business past present future
May 8, 2012

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

This post was originally published on David Armano’s blog Logic + Emotion.

“Chasing the past, I stumbled into the future”. – T A Sachs

I’ve always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present). Having had several recent engaging conversations with smart people who I respect, I’ve picked up a hint of exhaustion around usage of the word “social”. Could it be that some who saw the “change” coming years ago are weary of having carried that torch for so many years as we move into the heavy lifting? It…

Using Big Data to Make Better Business Decisions

bigdata
May 8, 2012

Posted by Ben Cotton

Edelman, Dublin

http://socialwebthing.com/

Follow on Twitter @bencotton

This post was originally published on Ben Cotton’s blog Social Web Thing.

Not a week passes where we fail to hear about the challenge big data poses, how it can be effectively managed and what organisations can do to leverage it to make more insightful decisions.

Big data was traditionally thought of in the context of areas, such as sensor networks, call records, military surveillance, complex scientific research and the like. However, in recent years its definition has been broadened to include data arising from social networks, Internet search and large-scale e-comm…

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