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It’s hard to believe that it’s been 13 years since Rick Levine, Christopher Locke, Doc Searls, and David Weinberger first published the Cluetrain Manifesto, in which they suggested that the rise of peer to peer networks would transform the landscape of communications between businesses and their customers, employees and stakeholders.
Cluetrain’s case was compelling, and in almost every way, the manifesto is as relevant today as it was 13 years ago.
Written before Facebook, Twitter,…
Social media “command centers”—dedicated physical spaces for setting up conversation monitoring tools and the teams that operate them— are growing in popularity thanks to the likes of Dell, Gatorade*, and Intel at CES. Most recently, the Raidious Social Media Command Center (SMCC) at Super Bowl XLVI garnered attention…
On the court, Oklahoma City Thunder forward Nick Collison is a key cog in the rotation for the team with the NBA’s best record, leading the team in field goal percentage while playing 20 minutes per game.
Off the court, Collison is a savvy social media practitioner, having amassed more than 50,000 Twitter followers on @nickcollison4 since…
This post was originally published on the goodpurpose blog, powered by Edelman.
As social, economic and political unrest around the globe has continued unabated into 2012, Davos had a decidedly downtrodden tone this year. (Or maybe it was just all that snow…the most since ’69!)
One of the top causes for this dismay, in addition to
This post was originally published on the Edelman Australia Blog.
My colleague Alex Lefley recently said that if last year was all about the infographic this year is all about Instagram.
So we launched…
This post was originally published on David Armano’s blog Logic + Emotion.
I just finished up participating in one of our events for Social Media Week, a global conference taking place in several major cities around the world. Our panel moderated by colleague Robin Hamman included Euen Semple who previously ran social efforts at the BBC and Vincent Boon from Giff Gaff, while it’s still fresh on my mind, I wanted to…
Originally published on Michael Brito’s blog Britopian.
The vibe at Social Media Week is changing. In just a few short years of its existence, Social Media Week has evolved from startups, bloggers and social media gurus to enterprise class content and participation. I am lucky enough to be involved in a few events and sharing the…
This post was originally published on Edelman’s Technology blog The Naked Pheasant.
The last decade has been something of a whirlwind for traditional media. Old school stereotypes of trench coats, smoky newsrooms and 4pm deadlines have been replaced with 24-hour reporting, the internet and social media.
Despite…
Understanding the social landscape of a brand and its competitors is an important first step in social business planning. Auditing a brand’s social and digital presence is a relevant step in strategic planning for both new business and longstanding accounts. In addition, digital audits become a physical asset and learning tool for clients, agency partners and agency teams.
Audits should be conducted by someone…
This post was originally published on David Armano’s blog Logic + Emotion.
The scale below shows the many stages one has to go through in order to become a bona fide self-righteous jerk in social media. Still, there are many people who aspire to reach this peak, but fall short in executing against it. Given this observation, I thought it would be worthwhile to piece together a few best practices which will ensure your status…
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