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The New Social Media Trends in Asia-Pacific (Friday5)

A version of this post appeared in PRWeek.

Edelman Digital APACMEA’s review of social media usage across Asia Pacific and the Middle East reveals constant shifts in the social media channels being used, the nature of usage and the users themselves. One of the most evident tendencies in this region is that when the social media party gets crowded, the cool kids move on. As social media continues to become more and more a part of the fabric of daily life, the pattern of that fabric is forever altering, as can be seen through these trends:

1. U…

Facebook Updates Video Ads

Facebook updates video ads, Google Analytics releases a huge update and more of the latest digital news from this week.

Facebook is Changing the Video Ad Game in a Big Way

Previously, Facebook charged marketers per impression earned on videos, even as videos were played for a brief moment. In response to complaints, the platform now offers the option to pay after a video has played for at least 10 seconds. This gives marketers more control and creative direction on a platform that boasts over 4 million video views per day.

What’s New in the Latest Google Analytics Updat…

Chevy Goes Emoji on Us

Chevy appeals to a younger audience with emojis, Instagram revamps its Explore Tab and more of the latest digital news.

Chevy Goes Emoji

Ahead of Chevy’s reveal of the 2016 Chevrolet Cruze, the brand shared a press release entirely in emojis, encouraging users to decode the news ahead of the reveal. This fun approach was aimed at appealing to the younger audience that are likely to be more familiar with emojis.

The All-New Search and Explore: See the World as It Happens

Instagram has revamped its Explore tab to make finding real-time content easier with Trending Ta…

LinkedIn is Primed to be the New Corporate Blog (Friday5)

As brands vie for a piece of the fragmented marketplace of ideas, executive blogging is fast becoming the messaging vehicle of choice for organizations across the board. This comes as corporate blogging takes hold among more executives – a trend BRANDfog ascribes to enhanced brand trust. Tangerine Bank CEO Peter Aceto points to many benefits of executive blogging, including enhanced media relations, improved recruitment efforts and greater marketplace credibility, among others.

At issue in the current landscape, particularly with the advent of LinkedIn’s* open-publishing …

Amp Up Your Instagram Engagement

Tips for amping up Instagram engagement, Pinterest’s new verified account update and more of the latest digital news.

5 Tips for Cranking Up the Comments on Instagram

In a recent blog post, Simply Measured released a few tips for maximizing the volume of quality Instagram comments. Of note, they recommend that the copy includes comparisons that are easy to react to (i.e. “left or right”, “blue or green”). Additionally, relatable content such as memes have proven to generate significant social buzz.

Lightning is Twitter’s Plan to Be ‘Event Central’ For Us…

The Science of Content Optimization (Friday5)

When developing a strong content approach for a client community that is new to you, it can be hard to find a good place to start. Here are few ways to successfully optimize content so you can continue to evolve it to be smarter and work harder toward your goals.

1. Look at the Past

The best way to start finding your sweet spot in editorial content is to look at what has performed well before. By developing content that your audience is already prone to engage with, you are setting benchmarks you can look to f…

Facebook Ramps Up its E-Commerce and Vine Updates its Search Engine

Facebook improves its e-commerce in the news feed, Vine’s revamped search functionality and more of the latest digital news.

Facebook Lets More Merchants Add Buy Buttons to their Posts

Just weeks after Pinterest announced the arrival of buyable pins, Facebook has expanded a test of “buy” buttons in the News Feed to a larger group of merchants. Clicking on the “buy” buttons enables users to make purchases without leaving their Feeds. Facebook’s precision ad targeting will likely make this a very attractive feature for marketers.

Hey Twitter Advertisers — Wa…

5 Considerations for Working With Sponsored Content (Friday5)

In its many forms, sponsored content partnerships between brands and online publishers are customizable, scalable and effective vehicles for reaching an audience online. These activations can range from a branded listicle with a couple integration/messaging points throughout, to a co-created collection of thought leadership material, to custom recipes on highly visual culinary sites and everything in between. The eruption of online content varieties that speak to and satisfy consumer interests and needs also benefits brands–aligning consumer interests with topics your brand can…

Pinterest and Instagram Enters the E-Commerce World

Pinterest and Instagram become e-commerce friendly, Twitter launches audience insights, and more of the latest digital news.

Pinterest’s New Buyable Pins Let You Purchase Items Directly in the App

In a few weeks, pinners will be able to buy their favorite Pinterest finds directly from the platform by clicking on a “Buy it” button. When searching for pins, there will be a new price filter, as prices are available with search results. Partners participating in this rollout include Neiman Marcus, Nordstrom, Macy’s, Kate Spade, Jo-Ann Fabric and Craft Stores and more.

5 Tips for Covering Events on Social Media (Friday5)

In a given year, there are thousands of industry-related conferences.

Whether you are attending an industry-related conference on behalf of a client or for your own personal benefit, these events are great opportunities to learn the latest trends, network and provide a nice break from the daily grind at work. As they try to seek more attendees, social media is becoming a key component to any successful conference.

Here are a few tips to bring your social media A-game to the next event or conference you attend:

1. Do Your Research

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