Originally posted on AdAge Digital.
Advertisers trade in adjectives and adverbs. Campaigns and creative executions are filled with them. However, with all content increasingly filtered through social networks, it’s what people do with advertising rather than what they say about it that will make all the difference this year. Guaranteed.
The change started last September when Facebook…
As marketers integrate digital media across businesses from PR to marketing to advertising, questions arise about using digital ad money for social media content. Facebook ads have been around since 2007 and brands have successfully implemented integrated marketing campaigns using the network and its ad platform. Twitter, on the other…
In a world where consumers expect instant answers, here are six companies dedicated to helping in 140 characters or less.
Many have argued that Comcast was the company who pioneered real time responses to customer service issues. The transition of Comcast’s original Twitter agent, Frank Eliason, was part of the inspiration for this post. Frank quickly became a web celebrity of sorts, standing for a new service directive in a very sensitive corner of the industry. Well done, Frank,…
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