Tag Archives: world cup

Quick Hits: June 27

Write Your Headline- Write the Future

In honor of the World Cup, Nike has launched the largest LED screen in Johannesburg to display fan-submitted messages from Facebook, Mixit, QQ, and Twitter in support of their favorite players. As NOTCOT reports, The messages will appear across the LED screen which triggers an animation of the player mentioned. The user is then pinged back with a photo of their headline on the Life Center”.

A Footballer’s Friday Five

A post last month on Twitter’s Media blog began, “Okay, so it’s uncontroversial to say the World Cup is a big deal.” The global event has gripped almost every inhabitable corner of the world, with more than 100 million people worldwide tuning in to each game since the competition began last week. The 2010 World Cup is offering something different…

Quick Hits: June 18

Twitter Launches Places

Ever wonder where folks are when they tweet? With Twitter Places, now you can. At first blush, it will be interesting to see where everyone physically is when tweeting the phrase, ‘I’m at the gym’. Imagine creating a graphic highlighting the various parts of the country’s tweeters who are currently partaking in some healthy activity. Marketers can use this data to provide real-time solutions to their consumers. Example: A large group of Chicagoans in…

Nike May Have Scored The First Goal, But The World Cup Is Long

Originally posted on MatthewGain.com

Source – Nielsen

According to independent studies by Nielsen and Meltwater, Nike has stolen a march on official sponsors by generating the most buzz…

Global Game In A Digital Era: The World Cup’s Billion Voices

 

Originally posted on Sports Grid.

In 1993, Tom Weir penned a column for USA Today stating his thoughts on this country and fútbol: “Hating soccer is more American than apple pie, driving a pickup, or spending Saturday afternoons channel surfing with the remote control.”

Things have changed in the last 17 years. For one thing, North America…