Tag Archives: word of mouth

What is the Value of a Brand Advocate?

August 18, 2010

Posted by Travis Murdock

Edelman, Silicon Valley

Follow on Twitter @travismurdock

Originally posted on Travis Murdock’s blog.

How much is an enthusiastic advocate of your brand worth to you? It turns out that it is 5X their lifetime value to you. For example, if they spend $500 buying dinner at your restaurant over a few years, then you can estimate their value at $2,500 according to a recent white paper from

WOMMA Interview With David Armano

April 26, 2010

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

Originally posted on WOMMA.

WOMMA: After the social media hype is finally done, where do you see it fitting into the marketing profession?

David Armano: I don’t see it fitting neatly into the “marketing profession” and this is going to be challenge for organizations. That said, marketing will be a key element. Social media often touches customer service, PR, marketing, IT, and even HR responsibilities. I see the need for a center of excellence or “core team” in…