HP asked Edelman Barcelona for an Influencer Marketing campaign which had the mission to position HP wireless printers as a sexy and fashionable technology to women and families through the previously uninterested lifestyle media and blogs. We also had to present wireless printing technology in a new and exciting way considering that it had been in the market for almost two years.
So we came with the idea of creating a fashion collection made from recycled printer wires and auctioning off the collection for a charity donation. The concept was: “wire is dead, let’s…
