A few weeks ago I attended SOBCon in Chicago to participate in a discussion about strategies and tactics for integrating online and offline social marketing. Between the thoughtful breakout discussions, the refreshing panels, and the evening entertainment (social media people love karaoke) I asked attendees “How are you creating value in social media”. We decided to showcase a few responses in a video created by our Edelman Creative production company.
Thanks to everyone…
Originally posted on PR Breakfast Club.
Recently I fell into a discussion about specific social media metrics (isn’t that so not like me?) and the concept of sentiment analysis was brought up. There have already been many discussions
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