Tag Archives: Twitter Search

Friday Five: Managing Digital Distractions

Let’s face it—digital tools are constantly competing for our attention in this business. Paying attention to how we’re spending time is becoming more and more important for companies and individuals. Here are some ways to avoid digital distractions so you can buckle down and get some work done.

1. Avoid multitasking.
The lure of taking your eyes off a current project can be tempting. However, when you lose focus on something you’re working on, you can lose time. Try blocking time in your day to work on projects for a period of time before going back to your distractions….

Social Search Tools for Awareness

I think we can all agree that Facebook has grown to be a medium that we should all be paying attention to. Whether or not having a branded Facebook page is part of your online strategy, monitoring Facebook for general brand awareness is still exceedingly important. We should know by now that even if you’re not starting the conversation, consumers are still out there talking about you.

Below are several Facebook search tools for making yourself aware of the online conversation.

48ers

Recently launched…

Quick Hits: July 8

@EarlyBird to offer Twitter users “promoted deals”

Bargain hounds on Twitter are now able to follow the official @EarlyBird handle for relevant, timely offers and deals from Twitter’s advertisers. Twitter will partner with select advertisers to give followers of the account the inside scoop on limited-time or –quantity offers. It remains to be seen whether branded accounts that rely on offering last-minute deals (like JetBlue’s Cheeps, for instance) will be affected, since…

Tools And Techniques To Manage Your Online Reputation

When it comes to driving positive brand awareness, it takes a lot of time and effort to maintain a company’s online reputation. Wikipedia says that a reputation is the opinion (or social evaluation) of a group, person or an organization based on certain criteria. With the dynamic nature of the social web and given that sharing content is as common as saying hello; it’s imperative for brands to monitor their reputation before a particular message or allegation becomes viral that probably shouldn’t have.

This…

Brands Taking Action On The Social Web

There are many examples today where brands are listening to their customer’s feedback and making decisions. eBay (client), for example, recently launched PayPal Student Accounts which stemmed from continued frustrations among their customers who wanted family accounts. Intel simply gave away t-shirts to a community that was begging for them. Starbucks (client) not only solved a serious business problem of coffee spillage,…