Originally posted on The Naked Pheasant.
Zynga, the fast-growing maker of Facebook games like FarmVille and Mafia Wars, has been
Tag Archives: trust
A New Approach to Advertising – Social Gaming
July 30, 2010
Health. The New Green?
July 15, 2010
Originally posted on Campaign Asia.
For at least the last decade, the environment has taken center stage when it comes to issues in which consumers and employees think businesses need to take an active part. However, now it seems that the environment is not alone, and ‘health’ as an issue is just as important.
This is what we’ve found in Edelman’s second Health Engagement Barometer. Nearly three quarters (72 percent) of the 15,000 respondents to this survey…
The Third Way–Public Engagement
June 25, 2010
Originally posted on 6 A.M.
This week I spoke at Edelman’s fourth New Media Academic Summit, jointly hosted by New York University and Syracuse University, attended by more than 100 professors from 10 countries. My bold assertion is that there is a Third Way for companies to communicate, beyond paid and earned media, by embracing Public Engagement.
Today, there is a dispersion…
Social Networks Become Social Entertainment
May 20, 2010
Originally posted on The Naked Pheasant.
This morning we hosted a Social Entertainment breakfast where we launched the findings of Edelman’s fourth annual Trust in the Entertainment Industry survey.
Gail Becker, President of Edelman’s Western region, presented the results and was joined on a panel by Matt Locke – Acting Head of Crossplatform at Channel 4,
Social Media Gets Political
May 6, 2010
Originally posted on The Naked Pheasant.
The General Election has been branded ‘the social media election’, with many claiming that this is the first British Election where social media will make the difference. Although we must be careful not to overstate the importance of ‘the online debate’, the use…
Notes From ad:tech Chicago: "It’s Not The Last Chapter; It Is Merely Chapter 11"
September 13, 2009
At the start of the month, I had the pleasure of attending and blogging for ad:tech Chicago. I thought I would re-share my notes from one of my favorite sessions of the conference. You can view all of the ad:tech Chicago coverage on the ad:tech blog.
“This is not the end of the newspaper business. It’s not the last chapter; it is merely Chapter 11.”
Fred Lebolt, president and publisher of (and prepare for an incredibly long title) Sun Times Newspaper Group, Suburban News Division and New Media Integration,…
Verifiable Accuracy And The Quest For Authenticity
February 5, 2008
The Dictionary program is perhaps the most useful (and overlooked) application that comes pre-installed on most Macintosh or Windows computers. For this trained scribe, the tool is more than just a way to look up words. It’s actually my muse.
As the Edelman Digital leadership team codified our positioning, I found myself turning to the Dictionary app over and over again for inspiration. Here’s a quick summary of how Oxford defines authentic:
When one dives head-first into each bullet, the second one —…
