Originally posted on Technobabble 2.0.
TweetLevel and BlogLevel are two purpose-built tools for the PR industry that aim to be a GPS for navigating influence. At its heart is an open and transparent algorithm that seeks to measure who is important within each social media channel.
Resting behind the methodology are several key insights:
It seemed helpful the first time the Check-Up doubled as a book club, so to continue the link sharing, here are another five resources to check out when you are looking for news in the digital health space.
There is never enough time in the day to keep up with trends and news. However, sometimes tracking down the big story is worth your time, and luckily there’s a really cool…
There are many reasons we end up creating a deck for ourselves or a client. Sometimes it is for an important stakeholder meeting, other times, it’s to introduce a new plan or strategy. Either way, once those events are over, that presentation may find itself buried on a server somewhere, never to be seen again, far from the social Web.
Why horde information, though? Did you know that there actually is a place where you can share your decks with a wider audience? SlideShare is basically a YouTube for visual presentations,…
My colleague Steve Rubel and I wear many hats at Edelman. One of those hats is keeping an eye on the trends unfolding in real time and deriving meaning from them as they pertain to organizations and brands. Attached to this post is a slideshow where we identify what these trends are and at a high level how your organization needs to plan accordingly for them. They are:
Marketing in the age of streams
Your customers, consumers…
In the world of digital specialists, pundits and journalists, one person always stuck out to me. Before joining Edelman, I was an avid reader of this person’s commentary and analysis of the online developments around us. I enjoyed his writing style and bird’s eye view into the new firms that were helping to shape the way consumers interacted with each other online.
It’s my pleasure to present my interview with Edelman’s very own, Steve Rubel. Serving as SVP/Director of Insights for…
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