Originally posted on AllFacebook.
Creating a successful Facebook page requires more than just a few clicks. There’s so many things to consider, it’s difficult to stay on top of it all. But we’ve got just the thing for you: A checklist. Print it out or save it on your computer so you can check off tasks once you’ve completed them.
Internal…
Originally posted on the Edelman Australia blog.
Firstly the disclaimer –LinkedIn is an Edelman client. The purpose of this post is to share opportunities for PR folks to leverage LinkedIn and make the most of the professional network.
When I speak with people, I learn that they are mainly using LinkedIn to connect and network with their contacts but there are more ways…
I was a little reluctant to write this post because much of the Twitter community is fixated with follower count. I see many tweets, even in my own stream, of certain people announcing that they reached 500, 1,000, 5,000 Twitter followers as if it’s some sort of huge achievement like receiving a Grammy Award or something. Read…
On any given day there are 750 tweets per second on Twitter for a total of 65 million tweets per day. With an overload of tweets daily it can be difficult to grasp what is really trending at any given moment. Use the tools below to quickly find current Twitter trends and trending conversations.
Trendsmap is an interactive map with real-time Twitter trends. It’s Twitter trends meets Google Maps and it is the fastest way to view trends at a…
My colleague Mitzi Emrich recently caused a micro-
When it comes to driving positive brand awareness, it takes a lot of time and effort to maintain a company’s online reputation. Wikipedia says that a reputation is the opinion (or social evaluation) of a group, person or an organization based on certain criteria. With the dynamic nature of the social web and given that sharing content is as common as saying hello; it’s imperative for brands to monitor their reputation before a particular message or allegation becomes viral that probably shouldn’t have.
This…
Disclosure: The tools below are resources we have come across lately and are exploring.
Last week Suzanne shared a few tools to help you find new folks to follow on Twitter to kick-off a new focus on tools and resources for online engagement. I wanted to continue this trend by introducing you to a few blog analytics tools!
Before we dive in, it’s important to note that you should have an idea of how you will measure blogging success and what metrics you will use to measure…
Steve Rubel once told me that it’s less about the tools and more about the insights we derive from using them and he’s correct. However, I’m constantly being asked about some of the tools I like and/or would recommend. Over at Oneforty, (The unofficial app store for Twitter) you can now browse and create lists of some of the social technologies available (the lists are limited to what you can choose from Oneforty). However, it’s a nice way to share what you like and why with others as well as browse through…
There are many examples today where brands are listening to their customer’s feedback and making decisions. eBay (client), for example, recently launched PayPal Student Accounts which stemmed from continued frustrations among their customers who wanted family accounts. Intel simply gave away t-shirts to a community that was begging for them. Starbucks (client) not only solved a serious business problem of coffee spillage,…
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