Tag Archives: technology

Digital Brand Index: Asia All a-Twitter About Tech Brands

computer
April 28, 2010

Posted by John Kerr

Edelman, Singapore

Follow on Twitter @johnkerrnz

The third quarterly Asia Pacific Digital Brand Index (DBI 10.2) shows Twitter has now established itself as the dominant online channel for news about technology brands across Asia. In October 2009, Twitter was only the number one online channel in India. Since then netizens in Australia, Indonesia, Malaysia, Singapore and Taiwan have also made the micro-blog service their favorite venue for sharing news and views about technology brands and products. This leaves Hong Kong and China (where the service is banned), in the eight-market study, as the only Twitter hold-outs.

…

Friday Five: Ways To Leverage Twitter Lists

twitter lists
April 16, 2010

Posted by Amanda Mooney

Edelman Digital, Chicago

Follow on Twitter @amandamooney

This week at Chirp, Twitter’s first developer’s conference, co-founder Biz Stone announced that the popular microblogging service’s audience has grown to over 105 million registered users and is adding 300,000 new users per day. Increasingly, the pressure to keep up with all of the conversation in the network can feel overwhelming.

Twitter Lists provide a simple means of filtering conversation, conducting research and categorizing users you follow in the network. To create a list, simply click on the “Lists” button on a user’s profile and select “New l…

Friday Five: Digital News Sources

March 26, 2010

Posted by Jessi Langsen

Edelman Digital, Chicago

Follow on Twitter @tokissthecook

News within the digital space breaks in real-time — the speed of the Internet, as it were, or at least the speed of the closest broadband network. Today’s Friday Five is dedicated to five sources for the latest and greatest in news. This list is by no means exhaustive, but it’s a good start and you can find more sources as you study what these five sites read and link to in return. It’s hard to say whether a hot new smartphone app or a POV on the impact of new government regulations will be most relevant to a company at any given hour, but these five spots will make su…

Health Digital Check-Up: Healthcare Information And Management Systems Society

March 18, 2010

Posted by Steve Roy

Edelman, New York

Follow on Twitter @SteveRoy44

What if I told you there was a multi-trillion dollar industry still using triplicate paper forms, where mistakes and inefficiencies cost thousands of lives and a personal bankruptcy every minute? That’s the health technology opportunity.

Earlier in March, Health IT enthusiasts from around the world got together to showcase the industry at the Healthcare Information and Management Systems Society (HIMSS) annual event. Here are four takeaways that will help you learn more about this aspect of health, technology and communication.

Tech Brands Step Up

Th…

Digital Lab Notes: Study Reveals A Media Agnostic Public

March 1, 2010

Posted by Steve Rubel

Edelman Digital, New York

Follow on Twitter @steverubel

The Pew Internet for the American Life Project is out today with an important study about US news consumers that, in my view, is one of their best yet. While the data only covers the US, it could point to some global macro trends. You can download it here.

Key highlights…

While online, most people say they use between two and five online news sources and 65% say they do not have a single favorite website for news. Some 21% say they routinely rely on just one site for news and information

75% of online news consumers say they get news forwarde…

Health Digital Check-Up: Buzzing For Health

February 16, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

It seems that every few months, Google comes out with a new communication platform. As health communicators, some of these have had significant impact on our role (see: Sidewiki) and bring added challenges to our counsel.

Last week, Google launched a contact-based social network, Buzz, that is automatically built into Gmail, the company’s popular e-mail application. In addition to other features, it’s connected to apps such as Google Reader to help make sharing easier across the Google network.

It was met swiftly with both praise and criticism, an…

We Are Not A "Lost Generation"

October 11, 2009

Posted by Amanda Mooney

Edelman Digital, Chicago

Follow on Twitter @amandamooney

Today, as I waded through a stack of magazines to read a week’s worth of news and editorial, I was sad to see the cover of one of my favorite publications with a headline reading “The Lost Generation” and inside, a story warning about the “enduring harm” young people face in this economy.

“Bright, eager — and unwanted. While unemployment is ravaging just about every part of the global workforce, the most enduring harm is being done to young people who can’t grab onto the first rung of the career ladder.”

In the very same stack I’d collected for my mo…

U.K. Facebook Traffic Down. So What?

February 21, 2008

Posted by Marshall Manson

Edelman Digital, London

Follow on Twitter @marshallmanson

The Guardian reports that U.K. traffic to the top three social media sites was down in January for the first time on record. Traffic to Facebook and MySpace was down 5% for each site, while traffic to third ranked Bebo was down 2%. The Guardian’s story was based on data from Nielsen Online.

Setting aside whether Nielsen’s “panel” approach actually yields reliable data, the idea that traffic to these sites has reached a plateau shouldn’t surprise anyone.

For one thing, their growth has been extraordinary. As The Guardian story points out, U.K. traffic to Facebo…

Welcome To London

February 20, 2008

Posted by Marshall Manson

Edelman Digital, London

Follow on Twitter @marshallmanson

For the last two years, I’ve been part of Edelman’s Digital Public Affairs group in Washington, D.C. From that perch, my perspective has been understandably U.S.-centric. Recently, however, I joined Edelman’s London office, and I anticipated that my perspective would change.

It has, but not in the way that I expected.

In the months leading up to my move across the pond, I spent a lot time in London talking with colleagues, clients and others about the state of social media in the U.K. Universally, I was told that the U.K. is “behind” the U.S.

I don’t b…

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