The following post is an excerpt from Edelman Consumer Marketing’s 12on12, a compilation of twelve essays from some of our consumer marketing leaders around the globe. This is the fourth and final article in a sample series of essays from the compilation. To read more essays from the 12on12 series, visit the
Tag Archives: technology
The Power of the Mamás Latinas
February 9, 2012
Tweeting with Purpose
April 11, 2011
We all know teens are fanatically using social media to gossip, flirt and tease – this is no revelation. What has received less widespread acknowledgement however, is how teens are harnessing the web to rally around charitable causes and drive political activism movements.
A World Vision study released in February shows that there are misconceptions about teens’ priorities and online activities, as almost half of all…
HP Launches TheNextBench.com – A Tech Community Built on the Heritage of Two Companies
September 1, 2010
HP has come a long way from a tiny garage on Addison Avenue in Palo Alto where Bill Hewlett and Dave Packard took $538 in working capital and a Sears-Roebuck drill and built what is now the largest technology company in the world. When HP tasked Edelman Digital to build a website for its passionate tech enthusiast community, we looked at our own entrepreneurial heritage for inspiration. After all, Edelman came from humble beginnings as well – Daniel J. Edelman transformed his company from a one-man PR business to the leading independent global PR firm in world.
In 1949, Dan…
Asia Pacific Digital Brand Index (DBI) – One Year On
August 12, 2010
Over the past year, Edelman Digital APAC and our partners at Brandtology have mined and analyzed 12 months of online conversation about major technology brands covering:
8 million posts,
representing the perspectives of millions of netizens,
talking about 350 technology brands,
housed in 4,000 regional online channels,
across eight Asian markets.
So what? Well apart from improving the insights; targeting and relevance to our client’s digital programs; and helping us…
A New Approach to Advertising – Social Gaming
July 30, 2010
Originally posted on The Naked Pheasant.
Zynga, the fast-growing maker of Facebook games like FarmVille and Mafia Wars, has been
The Known Unknowns
July 28, 2010
The web is currently undergoing a normalization toward social. Base components of the social web such as friending, liking, voting, peer recognition, etc are permeating online presence down to static business sites. As a result, the 2010 installment of SocialDevCamp Chicago is attracting professionals from a wider variety of industries. Registrants include web and marketing personnel from healthcare, design, human resources, non-profits, and…
Beer, Bands And Brands
July 1, 2010
Originally posted on The Naked Pheasant.
Festival season is about to kick off and while wellies and wet wipes are flying off the shelves, brands are adding the finishing touches to corporate sponsorship, sales promotions and experiential marketing activities.
Festivals have become synonymous with brands over the past five years or so. Set on…
Shifting The Conversation
June 24, 2010
As we continue to transition towards new modes of operation in business and towards a new society in general, I have pondered what it will take to make this “shift” proceed smoothly and with optimism. While the structures that we thought to be infallible slowly crumble around us and we acknowledge that we are operating within a fundamentally broken system, it is easy to become reactionary and allow fear to prevent us from embracing change. But how can we use the tools we have to our advantage? In one of humanity’s greatest displays of ingenuity, we have created the Web….
Reshaping The Media
June 16, 2010
Originally posted on 6 A.M.
We had a Media Future panel at the Edelman Global Leadership meeting this week. Two of the participants, Jonathan Miller of Newscorp and Chrystia Freeland of Thomson Reuters, had particularly acute observations about the way forward for their industry. So did Matthew Bishop, who addressed our team on Wednesday evening.
Evolution of Three Segments—Miller and Freeland agree that mainstream media must have a dual revenue stream…
Quick Hits: April 30
April 30, 2010
Root Orange allows businesses to lease premium domain names
Small businesses often have a difficult time getting to the top of search results for common terms, such as “auto repair.” Root Orange allows these businesses to lease premium domain names (such as www.autocenter.com) for their location, so that top search results are automatically routed to…
