Tag Archives: SXSW

Four Ways I Participated @ SXSW

cowboy hats
March 20, 2012

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

This post was originally published on David Armano’s blog Logic + Emotion.

The interactive portion of SXSW ended almost a week ago —and by all accounts this year was the biggest (wettest) and probably the most “mature” instance of the event as more senior individuals from companies across the globe make their pilgrimage to Austin to network and learn about the convergence of technology and business. Here’s a quick roundup of a few things I participated in and what I thought about them:

The Social Business Summit Soars

One of the …

Weaving the Social Layer Across Your Organization

weave
March 5, 2012

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

This post was originally published on David Armano’s blog Logic + Emotion.

Next week I am joining thousands of innovators, digital pioneers and social strategists for the interactive portion of SXSW. A highlight of the trip will be joining my former colleagues from social business consultancy Dachis Group who are organizing their third installment of the Social Business Summit—a global series of events which kicks off in Austin. I’ll be speaking alongside folks like Clarah Shih, author of The Facebook Era and who now serves on Starbucks’ board* dedicating to navigating…

Health Digital Check-Up: Health Comes Back to SXSW

panel picker
August 24, 2011

Posted by David Barton

Edelman Health, New York

Follow on Twitter @barton_david

Is it that time of the year already!?

It was just a few short months ago that more than forty Edelman team members returned from South by Southwest (SXSW) Interactive 2011 where they had the opportunity to meet, listen, and present to everyone from fellow public relations professionals and advertisers to gamers, developers, psychologists and user-interface designers.

Specific to health, members of the Edelman Digital health community interacted with physicians, hospital administrators, patients and marketers, and provided their thoughts on key learnings and trends coming o…

Health Digital Check-Up: Physical Meets Digital

kinect fitness
April 27, 2011

Posted by David Akermanis

Edelman Health, Toronto

Follow on Twitter @davidakermanis

As adoption of digital in the health space continues to grow, it’s important that we look to the next frontier and focus on opportunities to interconnect our physical and digital worlds. This year at SXSW, Google’s Marissa Meyer took the stage to talk about how Google will connect the digital and physical worlds through mobile. During her talk, Meyer astutely described the mobile phone as, “a cursor to connect the digital and physical” and an opportunity to add context and intelligence to that intersection.

Improvements at the intersection of physical and digital are starti…

Thumbs Up for SXSW 2011

August 25, 2010

Posted by Suzanne Marlatt

Edelman Digital, Chicago

Follow on Twitter @edelmandigital

Only a few months ago we were in Austin attending panels, interviewing amazing social media entrepreneurs and hosting AllHat2 at SXSW. Once again, the time has come for us to get ready for Interactive geek week, which starts by selecting the panels we’d like see at SXSW by using PanelPicker. The SXSW PanelPicker allows the community to have a 30% voice in programming for the Interactive, Film and Music festivities. Show your support by voting before August 27 and hopefully your favorite speakers can present at SXSW 2011.

We gathered the best and brightest pan…

Health Digital Check-Up: Social Health 2010 Wrap-Up

April 1, 2010

Posted by Kathryn Tesar

Edelman, Austin

Follow on Twitter @

In the shadow of Austin’s annual South by Southwest (SXSW) Music, Film and Interactive Festival, a less prominent – but no less passionate – group of health social media experts and enthusiasts met in March for the Social Health 2010 Conference. They gathered to discuss how health organizations engaging in social media are addressing not only regulatory issues, but also logistical concerns such as the time and costs involved in maintaining social media programs.

Participants from around the country represented a variety of health organizations – pharmaceutical…

What SXSW Taught Me About Social Systems, And Business

4438701435_3a2396af6e_b
March 25, 2010

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

Originally posted at Harvard Business Review blog

Less than a week has passed since the interactive portion of SXSW, a Mecca for the world’s digerati, wrapped up. Some have written scathing reviews vowing never to return and others provided a more balanced look. From a sociological point of view, I’d argue that events like this serve up insights by the pound, if you are willing to look for them. Here are a few things I noticed and how you can apply these insights to the business world.

Give People The Tools To Organize: Reward Participation.

Each year SXSW spotligh…

Checking-In: Foursquare At SXSW Music

March 24, 2010

Posted by Lizz Kannenberg

Edelman Digital, Chicago

Follow on Twitter @lizzkannenberg

It’s no secret that bands and music biz folks are early social media adopters – especially in today’s shallow-pocketed music industry environment, where getting the word out cheaply is the name of the game. That’s why it’s always interesting to see what the movers and shakers at the annual SXSW Music conference are doing to promote themselves and their artists, and this year promised at least one above-the-radar partnership that I was excited to see in action.

The most buzzed-about was probably the Foursquare /SPIN Magazine integration, which allowe…

SXSW Essentials: Practical Guidance On Blogger Disclosure And FTC Guidelines

first aid
March 18, 2010

Posted by Monte Lutz

Edelman Digital, Los Angeles

Follow on Twitter @montelutz

There were hundreds of interactive panels at South by Southwest (SXSW). The session on blogger disclosure and credibility may not have had any fancy prognostications about the future of the real-time web or grand reveals of bold creative insights, but the practical, straightforward guidance on the do’s and don’ts for blogger engagement was among the most important exchanges of the entire conference.

Ever since the FTC unveiled new guidelines for disclosure, there has been a lot of uncertainty about how the guidelines apply to actual engagement activities. For example, it’…

SXSW Video Interview Roundup

microphone
March 17, 2010

Posted by Suzanne Marlatt

Edelman Digital, Chicago

Follow on Twitter @edelmandigital

SXSW was a gathering of innovative companies, forward thinking people, and interactive influencers. While I didn’t have a chance to talk to all 15,000 attendees, I was able to speak to a few choice companies that have progressive products in the social media and technology realm.

QM Codes

Antony McGregor, CEO of QM Codes, talked to me about how companies are using QR codes to integrate multimedia (videos, music etc.) into offline campaigns. SXSW used the QR code technology on their conference badges as a way to easily connect attendees on my.sxsw.com.

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