Originally posted on Steve Rubel’s blog.
Google this week launched The Google+ project – an ambitious new product that aims to take on Facebook. Now that I have had a preview, below is…
Tag Archives: Steve Rubel
Consumers Maybe Nonplussed Over Google+
June 30, 2011
How Much Traffic Does a Google Doodle Drive? The Data Says, A Ton
May 19, 2011
Originally posted on Steve Rubel’s blog.
The Google Doodle is – arguably – one of the biggest PR coups in the world. Not only does it include a prime placement on the single most popular landing page on Earth, but it also can drive a ton of traffic to sites that rank highly on the search term Google ties to it. Just how much traffic? How about 2M page views or more if your web…
My New Job Sounds Great. But What Is It?
April 21, 2011
Yesterday as news circulated that I’d be taking a new role at Edelman (EVP, Global Innovation & Integration). I spotted a tweet that I was secretly hoping I’d get. Zach wasn’t sure what my title meant—but congratulated me anyway. He brings up a valid point. Words like innovation are vague and in the past have been overused. And the word “integration” can be a number of things. But we chose these words purposefully and here’s my take on what they mean:
Innovation
Simply put, it’s…
The Path Forward
April 20, 2011
It may not seem all that long ago that we announced the addition of Mike Slaby to our team. Mike Slaby played a crucial role in US President Barack Obama’s 2008 presidential campaign. Mike left such an indelible mark on the campaign and on the President that he has been asked to return for the 2012 campaign. That news means that after a short and eventful stay with us, Mike is heeding the President’s call.
We wish Slaby the best in ‘round 2’ with President Obama.
When Mike informed…
Google Alerts for the Realtime Web
September 15, 2010
One of the more profound shifts over the last five years is the transformation of the Internet from a web of connected static pages to an avalanche of real-time communication streams. According to Google CEO Eric Schmidt, every two days we fill the web with enough new data to equal all the information created between the dawn of civilization and 2003. Therefore, it’s becoming critical that communicators monitor the entire web – and do so in real-time.
The good news is that both Google and Bing…
Asia Pacific Digital Brand Index (DBI) – One Year On
August 12, 2010
Over the past year, Edelman Digital APAC and our partners at Brandtology have mined and analyzed 12 months of online conversation about major technology brands covering:
8 million posts,
representing the perspectives of millions of netizens,
talking about 350 technology brands,
housed in 4,000 regional online channels,
across eight Asian markets.
So what? Well apart from improving the insights; targeting and relevance to our client’s digital programs; and helping us…
Shutting Down Shamu: When Social Media & Legal Don’t Connect
August 4, 2010
On May 20, Edelman Montreal co-hosted a Social Media Summit with a leading Canadian law firm and Edelman client, McCarthy Tétrault, titled “Bridging the Gap between Marketing and Legal.” VPs of both marketing communications and legal departments let loose on their concerns and the challenges they face in going digital. The roster of speakers included Edelman’s own Steve Rubel, David Armano, Sylvain Perron…
Health Digital Check-Up: SlideShare Suggestions
July 13, 2010
There are many reasons we end up creating a deck for ourselves or a client. Sometimes it is for an important stakeholder meeting, other times, it’s to introduce a new plan or strategy. Either way, once those events are over, that presentation may find itself buried on a server somewhere, never to be seen again, far from the social Web.
Why horde information, though? Did you know that there actually is a place where you can share your decks with a wider audience? SlideShare is basically a YouTube for visual presentations,…
Klout To Launch Facebird For Facebook
June 4, 2010
Originally posted on The Steve Rubel Stream.
Later today Klout, an influence tracking tool, is going to launch a new Facebook app called Facebird that helps you understand overlaps in influence between your Twitter and Facebook friends. Facebird will be live later today over on the Klout Labs site. The team gave me a preview yesterday, which you can watch above or
Digital Lab Notes: How Google Approaches Social Media As A Team Sport
March 11, 2010
Another month, another visit to Silicon Valley – my home away from home – and, with it, another visit to the Googleplex in search of insights. This time I chatted with Karen Wickre, who oversees Google’s growing armada of blogs and Twitter embassies.
Google, perhaps more than any other company, has a culture of openness. Often a company’s culture shapes its communications strategy. And that’s certainly the case with Google. So social…
