Originally posted on Social Business News.
Research from consulting firm, Bain & Company revealed that organizations that have adopted social media early on (Dell, Wal-Mart*, Starbucks*, JetBlue and American Express) have captured real economic…
Tag Archives: Starbucks
5 Steps To A Social Business That Delivers Real Economic Business Value
December 7, 2011
Brands Taking Action On The Social Web
March 23, 2010
There are many examples today where brands are listening to their customer’s feedback and making decisions. eBay (client), for example, recently launched PayPal Student Accounts which stemmed from continued frustrations among their customers who wanted family accounts. Intel simply gave away t-shirts to a community that was begging for them. Starbucks (client) not only solved a serious business problem of coffee spillage,…
Quick Hits: March 13
March 13, 2010
As SXSW begins, the ‘big news’ in social media will feature the latest and greatest developments for location based tools like Foursquare, Gowalla and Plancast. Twitter ‘exploded’ at SXSW a few years ago and Foursquare began to bubble in 2009. We calmly await to see who the next “darling” will be this year! Translation: checking our Twitter streams like mad to see what SXSW people are talking about.
Facebook…
