(Starbucks is an Edelman client)
Twitter today launched Sponsored Tweets – its first foray into paid advertising. In a Q&A with Forbes.com, Steve Rubel, SVP, Director of Insights for Edelman Digital, details the potential impact of the platform for marketers.
What’s…
There were hundreds of interactive panels at South by Southwest (SXSW). The session on blogger disclosure and credibility may not have had any fancy prognostications about the future of the real-time web or grand reveals of bold creative insights, but the practical, straightforward guidance on the do’s and don’ts for blogger engagement was among the most important exchanges of the entire conference.
Ever since the FTC unveiled new guidelines for disclosure, there has been a lot of uncertainty about how the guidelines…
At Edelman, we receive a lot of pitches from bloggers looking to connect with the brands we represent. With some bloggers now making six figures from their blogs, this isn’t going to stop anytime soon, and it’s no surprise that there are now multiple conferences focused on the business of turning blogs profitable.
An article by Jennifer Mendelsohn in tomorrow’s New York Times Style Section (posted online today) profiles Bloggy Boot Camp, a professional blogging seminar targeted…
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