It’s no secret that bands and music biz folks are early social media adopters – especially in today’s shallow-pocketed music industry environment, where getting the word out cheaply is the name of the game. That’s why it’s always interesting to see what the movers and shakers at the annual SXSW Music conference are doing to promote themselves and their artists, and this year promised at least one above-the-radar partnership that I was excited to see in action.
The most buzzed-about was probably the
