Over the past year, Edelman Digital APAC and our partners at Brandtology have mined and analyzed 12 months of online conversation about major technology brands covering:
8 million posts,
representing the perspectives of millions of netizens,
talking about 350 technology brands,
housed in 4,000 regional online channels,
across eight Asian markets.
So what? Well apart from improving the insights; targeting and relevance to our client’s digital programs; and helping us…
As the dad blogging community grows, the buzz around it is increasing. Since moms have shown themselves as a force in the blogosphere, speculation is emerging over whether dad bloggers will be a force in their own right.
I’ll go ahead and say it: dads are coming up, and brands need to understand how to engage the community successfully.
First let’s put the modern-day dad in context. Dads who blog about fatherhood are by implication active in the lives of their children. As a father I can attest to the uncomfortable…
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