Tag Archives: social

The Year of the Change Agent

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January 5, 2012
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Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

This post was originally published on Logic + Emotion.

We’ve always lived and worked in a state of flux but one can make the argument that recent developments in technology, society and business seem to have accelerated the pace of change we have to contend with. Our mobile devices would have been considered fairly high powered computers not that long ago. We live in a hyper-connected state of existence, constantly sending out signals to friends, family, work associates, peers , etc. If this year belongs…

Search Engines Are a Conduit, Not a Source

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December 28, 2011
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Posted by Dave Fleet

Edelman Digital, Toronto

http://davefleet.com/

Follow on Twitter @davefleet

Originally published on DaveFleet.com.

Let’s get this out of the way: Search engines are a key part of communications nowadays. Take a look at your website analytics and it’ll be clear – there’s no avoiding it. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites.

However, I’m tired of seeing “studies” showing that “search engines” are a source of information for consumers.

Search engines are a conduit – a step along…

Search & Social 101

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September 6, 2011
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Posted by Matt Stontz

Edelman Digital, Chicago

Follow on Twitter @mattstontz

According to a recent ComScore report, Americans conducted more than 19.2 billion search queries throughout the month of July. To go along with that massive statistic, social networking now accounts for 1 out of every 6 minutes spent online, and according to a recent survey, 84% of people go online with the intent of socially sharing…

A New Approach to Advertising – Social Gaming

July 30, 2010
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Posted by Jacqueline Cooper

Edelman, London

Follow on Twitter @jacqui_fleming

Originally posted on The Naked Pheasant.

Zynga, the fast-growing maker of Facebook games like FarmVille and Mafia Wars, has been

You Know Your Brand Is Socially Relevant When…

April 8, 2010
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Posted by Michael Brito

Edelman Digital, Silicon Valley

Follow on Twitter @Britopian

Originally posted on Britopian

Consumers interact spontaneously with each other; and the brand is the core focus of each interaction.

Your content is being shared all over the interwebs without you even asking.

The meaning of the brand evolves; and you embrace it.

Consumers find and promote new uses of your brand and you don’t sue them.

Consumers develop a new language around the brand and you learn it.

Normal users…

Interactions, Engagement & Ecosystems

April 5, 2010
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Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

A “media” model composed of paid, owned and earned efforts is nothing new—however it’s useful to think about this landscape in tandem with the different ways we interact and engage which are enabled through technology. There are essentially three forms of digital engagement which can often overlap (engagement in a single initiative…

Getting Social With eBay

March 29, 2010
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Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

Last week Edelman hosted a strategy session with our clients and partners at eBay and I had the opportunity to pull two of eBay’s social media leads aside for a quick chat. Richard Brewer-Hay has been with the company just over two years and has already brought a face to many of eBay’s social initiatives through his eBay Ink blog as well as his consistent engagement with eBay users in forums…