Originally posted on Beast of Traal.
While there is a…
Tag Archives: social sharing
How To Make Your Social Media Presence Worthwhile And Stay Largely Out Of Trouble
November 1, 2011
Friday Five: Multicultural Engagement in a Digital Space: African-American Youth Culture
October 14, 2011
I am a 21 year old female African-American. I listen to Common and watch VH1’s Single Ladies. As you might imagine, my perspectives and ideologies have been influenced over the years by pop culture and media. I am, of course, not alone. Generally, based on research, and personal experience, we know that African-American youth navigate the digital space in a unique and communal way. The result is a clearly established
Please Steal This Idea
October 13, 2011
Originally posted on David Armano’s blog.
Not long ago, I found myself talking with several clients about a trend I felt would truly impact their business. Social Sharing. There’s no brilliance to identifying this as a meaningful trend, we see social sharing everywhere. In the real world and most recently on networks as people not only share what they are doing, but what they are reading, listening to, and even purchasing.
I’ve…
Friday Five: Smart Social Commerce Programs
August 6, 2010
Shoppers of the world unite. For many people, shopping is a solitary activity; one where the individual hunter-gatherer sets off on a mission to find that perfect something…and then brings home that perfect something (plus a few other things that caught his/her eye).
But now there’s less reason to be a lonely shopper. You can make shopping a group effort, complete with communal decision making but without the need for an actual parade of people moving store to store behind you. Social shopping allows consumers to harness the wisdom of the crowds (or at least their…
Six Digital Trends To Watch
July 9, 2010
My colleague Steve Rubel and I wear many hats at Edelman. One of those hats is keeping an eye on the trends unfolding in real time and deriving meaning from them as they pertain to organizations and brands. Attached to this post is a slideshow where we identify what these trends are and at a high level how your organization needs to plan accordingly for them. They are:
Marketing in the age of streams
Your customers, consumers…
Why Social Sharing Is Bigger Than Facebook And Twitter
May 3, 2010
Originally posted on Harvard Business Review.
The digital landscape is being reshaped by the news that Facebook is opening up its social graph. Twitter, too, has made waves by acquiring companies that made third-party services for Twitter.
But if you take a closer look,…
