Tag Archives: social networks

Health Digital Check-Up: Benefits of Peer Pressure in Social Networks

The collection of people who we follow, friend and like on social networks is likely an interesting cross-section between personalities, professional contacts and friends. Depending on the networks, of course, there may even be more personal ties (say, like on Facebook), and each different channel works a little differently.

One lesson that has come out recently is that the personal ties on some of these networks can also work as a little bit of a peer pressure to those who chose to air their vices publicly as a way to use the power of the hive as motivation.

As…

Asia Pacific Digital Brand Index (DBI) – One Year On

Over the past year, Edelman Digital APAC and our partners at Brandtology have mined and analyzed 12 months of online conversation about major technology brands covering:

8 million posts,

representing the perspectives of millions of netizens,

talking about 350 technology brands,

housed in 4,000 regional online channels,

across eight Asian markets.

So what? Well apart from improving the insights; targeting and relevance to our client’s digital programs; and helping us…

Social Networks: Local VS Global

Local social networks across the world are under pressure by the spread of Facebook. Smaller, local players seem to be no match for the worldwide network. The question arises: Will they survive? A European case shows they can.

The big turnaround kicked off when Facebook started publishing in multiple languages in 2007. Two years ago Skyrock still was the undisputed champion of social networking in France, with Tuenti holding the title in Spain. By now, the American network can…

Study: 43% Of Online Americans Addicted To Social Networking

Originally posted on The Steve Rubel Stream.

Experian Simmons is out with a new package of stats that document the incredible growth of social networking in the US. (Experian is an Edelman client.) Here are some of the notable highlights…

First, some 66% of online Americans use social networking sites today, up from just 20% in 2007. This has been covered a lot before. However,…

Social Networks Become Social Entertainment

Originally posted on The Naked Pheasant.

This morning we hosted a Social Entertainment breakfast where we launched the findings of Edelman’s fourth annual Trust in the Entertainment Industry survey.

Gail Becker, President of Edelman’s Western region, presented the results and was joined on a panel by Matt Locke – Acting Head of Crossplatform at Channel 4,

Do Media Literacy, Digital Literacy, and Social Media Literacy Intersect?

While there are a few definitions of media literacy, in a media effects class I took back in college I learned that media literacy means to have the aptitude to consume media, i.e., film, television, or traditional press, by using critical thinking filters to identify “misrepresentations.”  They can range from manipulation in advertising including political propaganda, to discerning sensationalism from news, to distortion of race and gender in media narrative. Now if we look at what digital literacy encompasses, it includes the understanding of how to use digital…

Digital Lab Notes: Study Reveals A Media Agnostic Public

The Pew Internet for the American Life Project is out today with an important study about US news consumers that, in my view, is one of their best yet. While the data only covers the US, it could point to some global macro trends. You can download it here.

Key highlights…

While online, most people say they use between two and five online news sources and 65% say they do not have a single favorite website for news. Some 21% say they routinely…

Health Digital Check-Up: Inspire

More than 80 million US adults use social media for health-related issues, creating or using content on health blogs, message boards, chat rooms, health social networks and health communities, and patient testimonials (Manhattan Research). While patients still go to a variety of sources online and off for information, social media has become a convenient channel for patients and caregivers to compare treatment experiences, share advice, and lend support.