Tag Archives: social networking

If You Like It, Put a Pin On It

“Pinning” has rapidly become a buzzword in social media and it’s taking consumers, as well as brands, by storm.  Joining the ranks of prominent sites, such as Facebook, Twitter and Tumblr, Pinterest has brought attention to social interest sharing, with a visual platform as the core feature.

Differing from social media sites that focus on status updates and current events, Pinterest is viewed as a “digital corkboard” for users to share, discover and engage with a community that expands beyond people they know in real life.  According to Comscore, Pinterest pulled in…

The Rise of Social Networking in Latin America

Social networking is now as important to the online experience in Latin America as it is in North America or Europe.

Half of the top 10 worldwide markets by time spent on social networking sites are in Latin America with, for example, Argentina leading the region at 10 hours per month as of June 2011.

The past year has seen the confirmation of Facebook as the leading social platform across the region, with five of the top 10 markets in the region. In Brazil, a 82% year on year growth has also helped Facebook reach almost 25m user in the country, which should allow it to overtake…

Why is it that Companies Don’t Trust Their Employees?

Originally posted on Britopian.

A new study/infographic from Mindflash and Column…

Friday Five: Digital Tools for Pet Lovers

In 2010, it’s anticipated that $47B will be spent on pets in the U.S. alone. For marketers, pet care is what many call a recession-resistant industry. It’s ripe with opportunities in retail, services and healthcare. To animal lovers, however, pet care remains a highly personal and emotional experience.

Despite this, the pet marketplace is still extremely fragmented, and this rings especially true online. Although there’s been improvement in recent years, many online resources lack cohesiveness and sophistication.

This week’s Friday Five explores…

Digital Digest: July 12

How to Organize A Successful Meetup

While the social media world is a great place to forge connections with people. Eventually, you want to meet up with them IRL (in real life). Enter the meetup, an event geared to get to know your friends, likers, and followers in person. Mashable offers a how-to post.

Brands Offer Incentives for Location-based Check-ins

Now…

Becoming A Social Business, One Process At A Time

This is part two of the guest posting series between David Armano (Edelman Digital) and Gia Lyons (Jive Software). Read part one here.

Over the past couple of years, I’ve worked with several clients to plan and implement employee- and customer-facing social business initiatives. I’ve found it ironic that, while many enterprises decide to implement social business software and encourage…

Preparing A Social Readiness Gameplan In Seven Steps

Originally posted on Jive Talks. This is part one of the guest posting series between David Armano (Edelman Digital) and Gia Lyons (Jive Software).

Two industry articles recently surfaced which caught my attention. The first on Media Post indicated that more than half of the companies polled for the article…

Edelman Brazil Launches LinkedIn In Portuguese

Edelman Sao Paulo recently organized LinkedIn’s Portuguese launch in Brazil. The company already has Edelman’s services in Australia, Canada, India and the Netherlands. Sao Paulo office received Arvind Rajan, VP of International and Krista Canfield, Senior PR Manager at LinkedIn.

Edelman Brazil planned and managed 3 exclusive one-on-one interviews and an online press conference with 22 publications. The online press conference…

Study: 43% Of Online Americans Addicted To Social Networking

Originally posted on The Steve Rubel Stream.

Experian Simmons is out with a new package of stats that document the incredible growth of social networking in the US. (Experian is an Edelman client.) Here are some of the notable highlights…

First, some 66% of online Americans use social networking sites today, up from just 20% in 2007. This has been covered a lot before. However,…

What Are Mothers In Asia Up To Online?

 

The Edelman Singapore team helped roll out a fascinating new piece of research The Secret Online Lives Of Mothers in Asia Revealed. It introduces a range of fascinating stats, but they all point to the same conclusion – mothers in Asia are media junkies!

For example:

 

Across the eight APAC markets surveyed, mothers spend on average 34 hours per week across media
 

 
More than half of their media time is spent on the internet
 

 
In fact, mothers…