When it comes to driving positive brand awareness, it takes a lot of time and effort to maintain a company’s online reputation. Wikipedia says that a reputation is the opinion (or social evaluation) of a group, person or an organization based on certain criteria. With the dynamic nature of the social web and given that sharing content is as common as saying hello; it’s imperative for brands to monitor their reputation before a particular message or allegation becomes viral that probably shouldn’t have.
This…
