Tag Archives: social media

Does a Social Business Always Deliver the Best Customer Engagement?

February 8, 2012

Edelman Digital, Silicon Valley

Follow on Twitter @Britopian

Originally published on Michael Brito’s blog Britopian.

A few weeks ago, Peter Kim wrote a post about his trip to Ford. He mentioned a few different times that Ford’s initiative of inviting external influencers – several different bloggers from countries including Canada, Germany and China was a bold move and that it was a great example of how Ford delivers on being a social business. I agree.

Opening the doors behind the firewall to external people and being open to feedback is certainly one attribute of a social business along with operational elements like commu…

12 Social Media Trends Australian Companies Should Look Out For This Year

February 1, 2012

Posted by Trevor Young

Edelman Digital, Melbourne

Follow on Twitter @trevoryoung

This post was originally published on Trevor Young’s blog PR Warrior.

For companies and organisations already reeling from a year in which Australian consumers embraced the social web in massive numbers and with greater levels of intensity, 2012 promises more of the same but with some potential break-out trends.

So how should marketers approach 2012?

What should the leadership teams of large organisations be looking for in terms of building and protecting their corporate reputation in a hyper-connected world?

Below is a snapshot from a detailed paper I’ve written …

Launching a Social Command Center (Without The Center)

January 27, 2012

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

This post was originally published on David Armano’s blog Logic + Emotion.

“Social command centers” are all the rage today and it’s not without some merit. Many organizations now find themselves in a real-time business environment where news travels faster than sound, and information is set free. As a result, some forward thinking companies have put “monitoring” in place either in-house or in combination with partners. This isn’t enough. And to make matters worse, I’ve seen companies make the classic mistake of buying a tool BEFORE putting any thought into the design that goe…

Why Your Company Needs to Structure Properly for Social Media… Right Now

January 25, 2012

Posted by Marshall Manson

Edelman Digital, London

Follow on Twitter @marshallmanson

Yesterday morning in London, Richard Edelman unveiled the 2012 Edelman Trust Barometer. It’s the twelfth year that we’ve conducted the study, which tries to answer the seemingly simple question: “Who do you trust?”

One thing is clear from this year’s research: It isn’t your CEO.

Globally, only 38% of informed publics think CEOs are credible spokespeople. That’s down from 50% last year.

On the other hand, trust in a ‘Regular employee’ showed a dramatic rise from 34% last year, to 50% this year. ‘Regular employee’ trailed only academic, technical exp…

Lessons from a Community Manager

January 24, 2012

Posted by Suzanne Marlatt

Edelman Digital, Chicago

Follow on Twitter @edelmandigital

Yesterday, community managers around the world celebrated the third annual Community Manager Appreciation Day with tweets, online gatherings and a new report outlining everything you need to know about your local community manager. Last year, we celebrated by crowdsourcing some of the amazing knowledge and insight from community managers with various backgrounds and expertise. At Edelman, I’ve been a part of big communities, small communities, niche communities and even created a few communities here and there. To celebrate Community Manager Appreciation Day I put together a…

Six Important Shifts for Social Media In 2012

January 12, 2012

Posted by Dave Fleet

Edelman Digital, Toronto

http://davefleet.com/

Follow on Twitter @davefleet

This post was originally published on Dave Fleet’s blog DaveFleet.com.

It’s hard to believe we’re already ticking in another calendar year. So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in this year.

These aren’t necessarily trends that are already happening (although I’d like to say they are), but they’re certainly where my head is at and hopefully where others are, too.

Here are six shifts I hope to see in social media use by business in 2012.

Better objective-setting

Over the last…

Should You Let Social Media Conversations Direct Your Business?

January 4, 2012

Posted by Dave Fleet

Edelman Digital, Toronto

http://davefleet.com/

Follow on Twitter @davefleet

Originally published on DaveFleet.com

Here’s a question for you: Should you let conversations in social media direct your business?

If you’ve worked in the social media space, that seems like a pretty straightforward “yes”, right? I mean, we’re always talking about how listening and responding is critical.

What if we ask the question a couple of other ways:

Should you always let conversations in social media direct your business?

Should you let individual conversations in social media direct y…

A Digital December: Month of Social Media Updates

December 29, 2011

Posted by Emma Gannon

Edelman Digital, London

Follow on Twitter @emgan

This post was originally published on GirlLostInTheCity.com.

Anyone who predicted December to be a quieter month due to the winding down period before the holidays couldn’t have been more mistaken. After much anticipation and speculation, this month saw major changes rolled out across the four biggest social networking platforms: Twitter, Facebook, Google+ and YouTube. Hopefully this end-of-year timing will give users and developers some time to adjust before all launching headfirst into continuing our exciting work in the New Year.

Tag Archives: social media

CES is not a social media conference (duh)

Better objective-setting

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Authentic Conversations

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