This post was originally published on Trevor Young’s blog PR Warrior.
For companies and organisations already reeling from a year in which Australian consumers embraced the social web in massive numbers and with greater levels of intensity, 2012 promises more of the same but with some potential break-out trends.
So how should marketers approach 2012?
What…
This post was originally published on David Armano’s blog Logic + Emotion.
“Social command centers” are all the rage today and it’s not without some merit. Many organizations now find themselves in a real-time business environment where news travels faster than sound, and information is set free. As a result, some forward thinking companies have put “monitoring” in place either in-house or in combination with partners. This isn’t enough. And to make matters worse, I’ve seen companies make the classic…
Yesterday morning in London, Richard Edelman unveiled the 2012 Edelman Trust Barometer. It’s the twelfth year that we’ve conducted the study, which tries to answer the seemingly simple question: “Who do you trust?”
One thing is clear from this year’s research: It isn’t your CEO.
Globally, only 38% of informed publics think CEOs are credible spokespeople. That’s down from 50% last year.
On the other hand, trust in a ‘Regular employee’ showed a dramatic rise from 34% last year, to 50% this year. ‘Regular employee’ trailed only academic, technical experts…
Yesterday, community managers around the world celebrated the third annual Community Manager Appreciation Day with tweets, online gatherings and a new report outlining everything you need to know about your local community manager. Last year, we…
Sports and social media have been a natural fit from the start, with teams, players, leagues, bloggers, media outlets and fans all diving in to engage with one another.
With the overwhelming amount of content available throughout a given season, the challenge for those managing social media for teams, media outlets and blogs is not a lack of content to populate those channels, but rather how to prioritize and manage the content in order to add value for the community.
Unfortunately, that doesn’t seem to be a priority for every organization, as there continues to be an abundance…
This post was originally published on Dave Fleet’s blog DaveFleet.com.
By now you’ve probably had more than your fill of analysis from the many, many products and announcements revealed at the Consumer Electronics Show (CES). Now that I’ve had a few days to decompress, I thought I’d do something slightly different and provide a few insights from a social perspective.
CES…
This post was originally published on Dave Fleet’s blog DaveFleet.com.
It’s hard to believe we’re already ticking in another calendar year. So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in this year.
These aren’t necessarily trends that are already happening (although I’d like to say they are), but they’re certainly where my head is…
Originally published on DaveFleet.com
Here’s a question for you: Should you let conversations in social media direct your business?
If you’ve worked in the social media space, that seems like a pretty straightforward “yes”, right? I mean, we’re always talking about how listening and responding is critical.
What if we ask the question a couple of other ways:
This post was originally published on GirlLostInTheCity.com.
Anyone who predicted December to be a quieter month due to the winding down period before the holidays couldn’t have been more mistaken. After much anticipation and speculation, this month saw major changes rolled out across the four biggest social networking platforms: Twitter, Facebook, Google+ and YouTube. Hopefully…
This post was originally published on Seldom Seen Kid.
Kred is the latest tool designed to measure your Twitter influence, built by the good folks at Peoplebrowsr.
In the version I’ve had a play with, there are several sections choc-full of data to play with.
Overview: This is your dashboard that gives…
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