This post was originally published on Britopian.com.
For the last year, I have tried to engage with the small circle of social CRM influencers. I have followed many of them on Twitter; retweeted their good content, linked to them from my blog posts and tried to engage with them on a variety of different levels. Not to debate but to learn. I am trying to figure out what…
Social CRM is a new frontier of digital marketing that has recently been getting a lot of attention.
To paraphrase Paul Greenberg, author of CRM at the Speed of Light, social CRM is a business strategy designed to engage the customer in a collaborative conversation and provide mutually beneficial value in a trusted & transparent business environment. Basically, it’s the company’s response to the customer’s ownership of the conversation.
Consumers continue to adopt social technologies at a blinding speed…
When we talk about trends in the Digital space it’s easy, even convenient, to start assigning responsibility for that movement to whoever happens to be leading the charge that minute. What’s worth noting is that a trend never really belongs to a platform, it belongs to the people wielding it. With that in mind, I present five macro trends to watch. In these cases, it’s now brands driving much of the innovation rather than resting until a platform mutates itself.
Originally posted on Britopian from guest poster Jacob Morgan.
Social CRM is a very interesting topic but since the “space” is still relatively undefined, it can be somewhat of a challenge to address. The goal of this post is to keep things simple and high level so please keep that in mind and hopefully we can dive into more in depth in the future.
Let’s put aside terminology, jargon, and abbreviations for…
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