Tag Archives: social business

Community Manager UNconference: Making Social Media Social

community manager
March 13, 2012

Posted by Katey McGarr

Edelman Digital, Chicago

Follow on Twitter @kateymcgarr

With social networks becoming an important driver of both sales and site traffic these days, community management and the role of a community manager are two hot topics. I was able to participate on a panel at the Community Manager UNconference last month where we discussed the role of a community manager and the future of the job. While everyone seemed to have a different take on the role of a community manager, all of us were in agreement that community managers aren’t going anywhere.

A Community of Managers

Each community manager on the panel represente…

Social Media Business vs. Social Business

social media roi
March 12, 2012

Posted by Tim Callington

Edelman Digital, London

Follow on Twitter @timcallington

Lately I’ve been having a lot of conversations with clients about social commerce as an aspect of social business.

With social networking, and Facebook in particular, such a dominant activity online, it would seem like a logical next step for any brand with a well-established community. Yet recent stories of high profile brands shutting up shop on Facebook are bound to make businesses think carefully about whether or not it’s the right thing to do.

What Gets Customers Talking?

Social networks, by their very nature, exist to facilitate relationships between people. …

There is No Such Thing as 5-10-15 Steps On Becoming A Social Business

2282846520_9c235c6bba_z (1)
March 6, 2012

Posted by Michael Brito

Edelman Digital, Silicon Valley

Follow on Twitter @Britopian

This post was originally published on Michael Brito’s blog Britopian.

At least not in the same context as many portraying it today. And while it makes for a great Mashable like headline that can potentially generate mass amounts of clicks, shares and comments, the truth of the matter is that social business transformation is very complex and completely different in every organization. It takes more than a blog post, a book, a few tweets and/or quoted in Forbes to even begin to scratch the surface.

Behavior change, technology adoption, organizational maturity, quality im…

Weaving the Social Layer Across Your Organization

weave
March 5, 2012

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

This post was originally published on David Armano’s blog Logic + Emotion.

Next week I am joining thousands of innovators, digital pioneers and social strategists for the interactive portion of SXSW. A highlight of the trip will be joining my former colleagues from social business consultancy Dachis Group who are organizing their third installment of the Social Business Summit—a global series of events which kicks off in Austin. I’ll be speaking alongside folks like Clarah Shih, author of The Facebook Era and who now serves on Starbucks’ board* dedicating to navigating…

Social Business In Action: Field Notes

social business notes
February 14, 2012

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

This post was originally published on David Armano’s blog Logic + Emotion.

I just finished up participating in one of our events for Social Media Week, a global conference taking place in several major cities around the world. Our panel moderated by colleague Robin Hamman included Euen Semple who previously ran social efforts at the BBC and Vincent Boon from Giff Gaff, while it’s still fresh on my mind, I wanted to jot down a few key thoughts:

Social Business Is About Applying Purpose & Intent At Scale

The above diagram is something I started off with and an…

Social Media Week: The Shift to Social Business

network
February 13, 2012

Posted by Michael Brito

Edelman Digital, Silicon Valley

Follow on Twitter @Britopian

Originally published on Michael Brito’s blog Britopian.

The vibe at Social Media Week is changing.  In just a few short years of its existence, Social Media Week has evolved from startups, bloggers and social media gurus to enterprise class content and participation. I am lucky enough to be involved in a few events and sharing the same stage with a few mentors and some very good friends. Here’s a sneak peak of what’s going on.

Out and About Silicon Valley

Monday

On Monday, February 13th, I moderated a Social Analytics panel at Adobe with some sm…

Does a Social Business Always Deliver the Best Customer Engagement?

conso
February 8, 2012

Posted by Michael Brito

Edelman Digital, Silicon Valley

Follow on Twitter @Britopian

Originally published on Michael Brito’s blog Britopian.

A few weeks ago, Peter Kim wrote a post about his trip to Ford. He mentioned a few different times that Ford’s initiative of inviting external influencers – several different bloggers from countries including Canada, Germany and China was a bold move and that it was a great example of how Ford delivers on being a social business. I agree.

Opening the doors behind the firewall to external people and being open to feedback is certainly one attribute of a social business along with operational elements like commu…

An Influencer Approach to Stakeholder Engagement

bucky ball
January 31, 2012

Posted by Caleb Gardner

Edelman Digital, Chicago

Follow on Twitter @calebgardner

Among the key insights that came out of Edelman’s 2012 Trust Barometer was a plan for how businesses can earn the license to lead, not just operate. In today’s environment, a focus on operative factors alone is not enough to win over a skeptical public. Companies have to broaden their vision and their language, taking on societal issues and practicing radical transparency. Shareholders are only part of the puzzle – engagement with all stakeholders is needed, and an effective social business plan is needed to get there.

Engaging Beyond the Customer

The results of…

Social Business: Culture Eats Strategy for Lunch

lunch
January 30, 2012

Posted by Michael Brito

Edelman Digital, Silicon Valley

Follow on Twitter @Britopian

This post was originally published on Michael Brito’s blog Britopian.

In the following video, Chris Heuer interviews Sandy Carter, Vice President of Social Business Evangelism at IBM.  The interview is 17 minutes long but the key takeaway is that “Culture Eats Strategy for Lunch”.

What this means to me is that the backbone of social business transformation has to be grounded on behavior change (culture) – not technology, not social media, not process. In order for effective change to become an epidemic, a certain level of trust needs to manifest itself within an …

Launching a Social Command Center (Without The Center)

armanos
January 27, 2012

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

This post was originally published on David Armano’s blog Logic + Emotion.

“Social command centers” are all the rage today and it’s not without some merit. Many organizations now find themselves in a real-time business environment where news travels faster than sound, and information is set free. As a result, some forward thinking companies have put “monitoring” in place either in-house or in combination with partners. This isn’t enough. And to make matters worse, I’ve seen companies make the classic mistake of buying a tool BEFORE putting any thought into the design that goe…

Related Posts Plugin for WordPress, Blogger...