Originally published on Michael Brito’s blog Britopian.
A few weeks ago, Peter Kim wrote a post about his trip to Ford. He mentioned a few different times that Ford’s initiative of inviting external influencers – several different bloggers from countries…
Among the key insights that came out of Edelman’s 2012 Trust Barometer was a plan for how businesses can earn the license to lead, not just operate. In today’s environment, a focus on operative factors alone is not enough to win over a skeptical public. Companies have to broaden their vision and their language, taking on societal issues and practicing radical transparency….
This post was originally published on Michael Brito’s blog Britopian.
In the following video, Chris Heuer interviews Sandy Carter, Vice President of Social Business Evangelism at IBM. The interview is 17 minutes long but the key takeaway is that “Culture Eats Strategy for…
This post was originally published on David Armano’s blog Logic + Emotion.
“Social command centers” are all the rage today and it’s not without some merit. Many organizations now find themselves in a real-time business environment where news travels faster than sound, and information is set free. As a result, some forward thinking companies have put “monitoring” in place either in-house or in combination with partners. This isn’t enough. And to make matters worse, I’ve seen companies make the classic…
Yesterday morning in London, Richard Edelman unveiled the 2012 Edelman Trust Barometer. It’s the twelfth year that we’ve conducted the study, which tries to answer the seemingly simple question: “Who do you trust?”
One thing is clear from this year’s research: It isn’t your CEO.
Globally, only 38% of informed publics think CEOs are credible spokespeople. That’s down from 50% last year.
On the other hand, trust in a ‘Regular employee’ showed a dramatic rise from 34% last year, to 50% this year. ‘Regular employee’ trailed only academic, technical experts…
This post was originally published on Robin Hamman’s website Cybersoc.com.
Usually, on the last day of the working year, I write a post that reviews the past 12 months. Well, I spent my last day of work last year flying from London Heathrow to Frankfurt, back to Heathrow, across to London Luton then off to Gdansk so didn’t quite manage to maintain the tradition.
But that explanation is a great start for my 2011 post as I spent…
This post was originally published on Dave Fleet’s blog DaveFleet.com.
It’s hard to believe we’re already ticking in another calendar year. So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in this year.
These aren’t necessarily trends that are already happening (although I’d like to say they are), but they’re certainly where my head is…
Originally published on DaveFleet.com
Here’s a question for you: Should you let conversations in social media direct your business?
If you’ve worked in the social media space, that seems like a pretty straightforward “yes”, right? I mean, we’re always talking about how listening and responding is critical.
What if we ask the question a couple of other ways:
Originally published on Britopian.com
It’s not just Sandy Carter from IBM leading the social business charge. It’s IBM, as an organization – their employees globally sharing, collaborating and communicating the importance of social…
If you Google the phrase “social business” you’ll get a variety of results returned. One of the first and perhaps oldest is a Wikipedia entry, which describes “social business” as “a non-loss, non-dividend company designed to address a social objective within the highly regulated marketplace of today.”
The Wikipedia entry states the following: This article is about a business with a social objective. For organization designed around social tools, social media, and social networks, see
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