This post originally appeared on Social Web Thing as Part Three in a series exploring search engine optimization and content creation. Part Two can be found here.
This post is the third and…
Tag Archives: SEO
Defusing a Google Bomb
January 26, 2012
*Note: the information below should not be considered endorsement of presidential candidate Rick Santorum by Edelman nor the author*
The US presidential race is underway, and so the public scrutiny begins. As President Barack Obama’s powerful “Yes We Can” campaign demonstrated, leveraging digital and social channels can propel a campaign forward. However, in the case of Rick Santorum who is vying for the Republican vote, Google’s playground can also evoke some clever schoolyard tactics.
The story goes that in 2003, Santorum made offensive remarks, and Dan Savage,…
Writing Content for Search Engines in 5 Steps
January 11, 2012
This post originally appeared on Social Web Thing as Part Two in a series exploring search engine optimization and content creation. Part One can be found
Search & Social 101
September 6, 2011
According to a recent ComScore report, Americans conducted more than 19.2 billion search queries throughout the month of July. To go along with that massive statistic, social networking now accounts for 1 out of every 6 minutes spent online, and according to a recent survey, 84% of people go online with the intent of socially sharing…
Is SCO the new SEO?
July 19, 2011
In oversimplified terms, SEO to the average company is a process of performing research into the words people are using when searching or discussing online. Company X then refines the copy and metadata on their site to match the vernacular people are using to improve their relevance in search result rankings. Of course this is a very simplified description. For more information click here (PDF).
SCO…
Beyond Social – Spreading Your Digital Wings
May 28, 2010
eMarketer just released a study showing an 11% increase in online advertising spend – a sharp increase from 2009’s 3.4% decrease in spend. For those of you that think display advertising and search engine marketing is going away anytime soon, think again. If you are working on any components of a social media campaign for a large brand, having a holistic understanding of how online advertising works will serve the campaign.
For the purposes of this post, we are going to use the fictitious…
