Originally published on DaveFleet.com.
Let’s get this out of the way: Search engines are a key part of communications nowadays. Take a look at your website analytics and it’ll be clear – there’s no avoiding it. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites.
However, I’m tired of seeing “studies” showing that “search engines” are a source of information for consumers.
Search engines are a conduit – a step along…
According to a recent ComScore report, Americans conducted more than 19.2 billion search queries throughout the month of July. To go along with that massive statistic, social networking now accounts for 1 out of every 6 minutes spent online, and according to a recent survey, 84% of people go online with the intent of socially sharing…
In oversimplified terms, SEO to the average company is a process of performing research into the words people are using when searching or discussing online. Company X then refines the copy and metadata on their site to match the vernacular people are using to improve their relevance in search result rankings. Of course this is a very simplified description. For more information click here (PDF).
SCO…
eMarketer just released a study showing an 11% increase in online advertising spend – a sharp increase from 2009’s 3.4% decrease in spend. For those of you that think display advertising and search engine marketing is going away anytime soon, think again. If you are working on any components of a social media campaign for a large brand, having a holistic understanding of how online advertising works will serve the campaign.
For the purposes of this post, we are going to use the fictitious…
Seeing is believing and visuals are powerful. I’ve collected a few visualization tools for Facebook, news feeds, and Twitter to let you view networks and conversations at a glance.
Mentionmap is a web app for exploring the Twitter users and hashtags that mention your account most. The great thing about Mentionmap is that it is interactive which allows you to be able to drill down within your network to connect with people…
There has been significant discussion in the last year about how digital and social media impact communication about health, especially how its impacts the role of both the public and companies in that industry. Knowing that these changes could affect those of us who spend our days communicating on behalf of health clients, Edelman’s Health practice has been focused on developing materials to educate ourselves and clients about how digital media impacts the traditionally regulated industry…
Today, Edelman is proud to launch its second Health Engagement Barometer. There is an incredible amount of information in the study gleaned from more than 15,000 respondents about the public’s relationship to and engagement in health. The data provide insights into the factors that motivate people to take better care of their health, as well as how companies, regardless of industry, can protect and propel their business through effective health engagement. ‘Health’ is joining ‘Green’ as a business…
For those folks that are weary on testing out the 140 character communication tool, this article is for you. Simple ways to get the most out of Twitter.
Gone are the days where smaller web sites may have…
Implications: The big buzz around the patent includes ‘implicit actions’. For example, if your friend became a fan of XYZ Brand, this implicit action is displayed in the news feed that Facebook now owns the patent to. Could this patent affect other implicit-oriented sites like LinkedIn (xyz endorsed abc)?
The Dictionary program is perhaps the most useful (and overlooked) application that comes pre-installed on most Macintosh or Windows computers. For this trained scribe, the tool is more than just a way to look up words. It’s actually my muse.
As the Edelman Digital leadership team codified our positioning, I found myself turning to the Dictionary app over and over again for inspiration. Here’s a quick summary of how Oxford defines authentic:
When one dives head-first into each bullet, the second one —…
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