Originally posted on Social Business News.
Research from consulting firm, Bain & Company revealed that organizations that have adopted social media early on (Dell, Wal-Mart*, Starbucks*, JetBlue and American Express) have captured real economic…
Tag Archives: ROI
5 Steps To A Social Business That Delivers Real Economic Business Value
December 7, 2011
Please Steal This Idea
October 13, 2011
Originally posted on David Armano’s blog.
Not long ago, I found myself talking with several clients about a trend I felt would truly impact their business. Social Sharing. There’s no brilliance to identifying this as a meaningful trend, we see social sharing everywhere. In the real world and most recently on networks as people not only share what they are doing, but what they are reading, listening to, and even purchasing.
I’ve…
Not All Fans Are Created Equal
April 19, 2010
Last week, Vitrue determined that the average value of a Facebook fan is worth about $3.60 in equivalent media each year.
The firm calculated this using a wide range of clients and their 45 million aggregate fans before coming to the $3.60 annual valuation. A couple assumptions they make right up front are that each status update posted by the brand generates an average of 1 new media impression for each fan of their brand. They also assume…
Quick Hits: March 29
March 29, 2010
Zillow Creates Android App, Adding Bells & Whistles
A previous Quick Hits cited the slow, but steady increase in applications creating for the Android operating system. Zillow followed suit with an application that includes features not available with the iPhone version. Google Street view and voice recognition allows home seekers more tools when looking for the way a flower bed looks, to reciting the name of the neighborhood they want to search.
Friday Five: Words To Remove From Your Social Media Lexicon
March 19, 2010
As with any industry that’s in a near-constant state of flux, the words we use within the social media space tend to get outdated quickly. Some of today’s terms are hold-overs from years of PR practice, while others were coined offhandedly with a surprising amount of stickiness. Regardless of their origin, here are five words we’d like to see removed from the social media lexicon.
Mommyblogger
If you caught Danielle Wiley’s post…
