Tag Archives: Richard Edelman

How to Achieve Messaging Resonance

This post was originally published on Technobabble 2.0.

In Richard Edelman’s recent blog post, he discuses that that in order to achieve resonance, a brand has to allow open conversations around a topic of societal interest. Brands have to be willing to risk losing control in exchange…

Media Strikes Back

Originally posted on 6 A.M.

At Edelman’s fourth Annual New Media Academic Summit, we convened a superb group of senior media executives who offered insights into the future of the sector. They included Raju Narisetti, managing editor of the Washington Post; Greg Coleman, president of Huffington Post; Gerard Baker, deputy editor in chief of the Wall Street Journal; Jonah…

In Twitter Interview, Edelman CEO Says Agency Will Remain Independent 'Now and Forever'

Originally posted on PRNewser by Joe Ciarallo.

Edelman CEO Richard Edelman is a relatively new user of Twitter, so we reached out to him to conduct PRNewser’s first ever Twitter interview, which took place this morning.

When asked in the interview…