Tag Archives: research

What Are Mothers In Asia Up To Online?

May 24, 2010

Posted by John Kerr

Edelman, Singapore

Follow on Twitter @johnkerrnz

 

The Edelman Singapore team helped roll out a fascinating new piece of research The Secret Online Lives Of Mothers in Asia Revealed. It introduces a range of fascinating stats, but they all point to the same conclusion – mothers in Asia are media junkies!

For example:

 

Across the eight APAC markets surveyed, mothers spend on average 34 hours per week across media
 

 
More than half of their media time is spent on the internet
 

 
In fact, mothers in Malaysia and Taiwan cram more than 40 hours of media time per week int…

Social Networks Become Social Entertainment

May 20, 2010

Posted by Luke Mackay

Edelman Technology, London

Follow on Twitter @LukeMackay

Originally posted on The Naked Pheasant.

This morning we hosted a Social Entertainment breakfast where we launched the findings of Edelman’s fourth annual Trust in the Entertainment Industry survey.

Gail Becker, President of Edelman’s Western region, presented the results and was joined on a panel by Matt Locke – Acting Head of Crossplatform at Channel 4, Maz Nadjm – Online Community Product Manager at BSkyB and Tom Watson – Labour MP. The Naked Pheasant himself, Mr Hargreaves, did a sterling job in chairing the proceedings.

Of course, given…

Friday Five: Find Health Information Online

May 14, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

There has been significant discussion in the last year about how digital and social media impact communication about health, especially how its impacts the role of both the public and companies in that industry. Knowing that these changes could affect those of us who spend our days communicating on behalf of health clients, Edelman’s Health practice has been focused on developing materials to educate ourselves and clients about how digital media impacts the traditionally regulated industry and its communication efforts. This includes a weekly post called the Health D…

5 Reasons Your Social Media Strategy Will Fail

fail whale
May 12, 2010

Posted by Michael Brito

Edelman Digital, Silicon Valley

Follow on Twitter @Britopian

Originally posted on AdWeek.

I’m normally an optimistic person and maybe I should have titled this “5 Tips to Make Your Social Media Strategy Succeed,” but sometimes pointing out the negative side of an issue is more effective. Nonetheless, here are five ways brands go wrong when creating social media strategies for their businesses:

You think Twitter will solve all of your problems:

One of the biggest mistakes companies make is focusing too much on tools like Twitter and whatever the latest fad is. Substitute Twitter with a Facebook fan page or branded Y…

Health Digital Check-Up: Digital Side Of The Health Engagement Barometer

April 13, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

Today, Edelman is proud to launch its second Health Engagement Barometer. There is an incredible amount of information in the study gleaned from more than 15,000 respondents about the public’s relationship to and engagement in health. The data provide insights into the factors that motivate people to take better care of their health, as well as how companies, regardless of industry, can protect and propel their business through effective health engagement. ‘Health’ is joining ‘Green’ as a business strategy across industries.

Within the survey, an online ques…

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