Last Thursday, the Pew Internet Project and California HealthCare Foundation released “The Social Life of Health Information, 2011.” Conducted among 3,001 adults in the U.S. during August and September of 2010, the survey reveals how digital…
Tag Archives: research
Health Digital Check-Up: The Social Life of Health Information
May 17, 2011
10 Free Data Visualization Tools
December 6, 2010
Originally posted on Social Web Thing.
In my day to day role I often need to create a graph, chart or table to simplify what can sometimes be a lot of data into a salient point or to tell a story. Here are 10 free data visualizations tools; some provide the metrics, whilst the others highlight relationships between data, as well as displaying the information in a visual, understandable and digestible way. Although, a couple are in beta, you may find them useful…
The Social Media Landscape in China : Edelman DBI
August 30, 2010
Originally posted on Campaign Asia.
Edelman and Brandtology’s Digital Brand Index (DBI 10.3) offers insights into how brands are being discussed online in China, tracking over 518,000 conversations to identify the most active channels and the most interesting subject areas.
Here are the key findings:
Offline drives online. Online drives offline….
Asia Pacific Digital Brand Index (DBI) – One Year On
August 12, 2010
Over the past year, Edelman Digital APAC and our partners at Brandtology have mined and analyzed 12 months of online conversation about major technology brands covering:
8 million posts,
representing the perspectives of millions of netizens,
talking about 350 technology brands,
housed in 4,000 regional online channels,
across eight Asian markets.
So what? Well apart from improving the insights; targeting and relevance to our client’s digital programs; and helping us…
Report: 8 Criteria For Facebook Marketing Success
July 28, 2010
Originally posted on Logic + Emotion.
View more documents from Jeremiah Owyang.
While the current trend in all things social is demonstrating ROI (did Old Spice Increase sales etc?) There remains a lack of emphasis on actually executing well in social spaces with the assumption that this is simply where customers, consumers, employees etc. will…
Health Digital Check-Up: SlideShare Suggestions
July 13, 2010
There are many reasons we end up creating a deck for ourselves or a client. Sometimes it is for an important stakeholder meeting, other times, it’s to introduce a new plan or strategy. Either way, once those events are over, that presentation may find itself buried on a server somewhere, never to be seen again, far from the social Web.
Why horde information, though? Did you know that there actually is a place where you can share your decks with a wider audience? SlideShare is basically a YouTube for visual presentations,…
Study: 43% Of Online Americans Addicted To Social Networking
June 30, 2010
Originally posted on The Steve Rubel Stream.
Experian Simmons is out with a new package of stats that document the incredible growth of social networking in the US. (Experian is an Edelman client.) Here are some of the notable highlights…
First, some 66% of online Americans use social networking sites today, up from just 20% in 2007. This has been covered a lot before. However,…
Nike May Have Scored The First Goal, But The World Cup Is Long
June 16, 2010
Originally posted on MatthewGain.com
Source – Nielsen
According to independent studies by Nielsen and Meltwater, Nike has stolen a march on official sponsors by generating the most buzz…
Beyond Social – Spreading Your Digital Wings
May 28, 2010
eMarketer just released a study showing an 11% increase in online advertising spend – a sharp increase from 2009’s 3.4% decrease in spend. For those of you that think display advertising and search engine marketing is going away anytime soon, think again. If you are working on any components of a social media campaign for a large brand, having a holistic understanding of how online advertising works will serve the campaign.
For the purposes of this post, we are going to use the fictitious…
Health Digital Check-Up: Connecting With Older Publics Online
May 25, 2010
The regulatory concerns that drive much of the health industry’s hesitation in entering the digital space are not the only factor we face when it comes to online programs. Another reason health care communication may be still catching up to other industries is that, at first glance, it may not seem like many of the right target audiences are active online – especially if organizations are hoping to reach older publics.
While there certainly is a comparatively lower overall usage of online properties among older Internet users, these groups also represent the…
