Last week I attended Radian6’s first user conference, Social 2011, and I wish I could write a Friday25 today because there were so many experts and learnings. Other attendees have already done a great job summing up the experience and
Tag Archives: Rebecca Denison
Friday Five: Key Learnings from Radian6’s Social 2011
April 15, 2011
Social Search Tools for Awareness
August 16, 2010
I think we can all agree that Facebook has grown to be a medium that we should all be paying attention to. Whether or not having a branded Facebook page is part of your online strategy, monitoring Facebook for general brand awareness is still exceedingly important. We should know by now that even if you’re not starting the conversation, consumers are still out there talking about you.
Below are several Facebook search tools for making yourself aware of the online conversation.
48ers
Recently launched…
Friday Five: Realities Of PR Measurement
February 26, 2010
In recent years, there has been an increased emphasis placed on measurement and accountability in the PR industry. As we strive to prove the value of our work, we must realize that measurement is a complex undertaking. There are open traps laid out that can make programs and campaigns appear to be more successful than they really are and, conversely, we often leave PR successes unreported.
Take the Bad with the Good
The most important thing to consider when diving in is to understand that not all of the results will be pretty. It’s hard to stomach sometimes,…
