Monitoring for mentions of your brand for strictly reputation purposes has evolved into listening to conversations with the intent of either real-time engagement or customer insights development. Over the last three or four years we’ve seen a number of new tools hit the market that helps us further our understanding of how our customers behave online. Flashy dashboards, ability to incorporate other data sources, mobile applications, and workflow management are all things we’ve seen developed as monitoring platforms have become true listening platforms.
One such evolution…
