Over the past year, marketers have embraced mobile codes such as Quick Response codes and other mobile components in their campaigns. But in the past six months, a different type of mobile code, one involving audio activation has gained traction in commercials, television shows and music videos. These codes, nicknamed “Audible QR codes” provide users with mobile-enabled content after they use their smartphone to respond to audio prompts.
With audible codes, smartphone apps quickly listen,…
SXSW was a gathering of innovative companies, forward thinking people, and interactive influencers. While I didn’t have a chance to talk to all 15,000 attendees, I was able to speak to a few choice companies that have progressive products in the social media and technology realm.
Antony McGregor, CEO of QM Codes, talked to me about how companies are using QR codes to integrate multimedia…
Contact Us Copyright © 2008-2011 Edelman Digital, a Daniel J. Edelman Company. All rights reserved.