Bargain hounds on Twitter are now able to follow the official @EarlyBird handle for relevant, timely offers and deals from Twitter’s advertisers. Twitter will partner with select advertisers to give followers of the account the inside scoop on limited-time or –quantity offers. It remains to be seen whether branded accounts that rely on offering last-minute deals (like JetBlue’s Cheeps, for instance) will be affected, since…
Originally posted on Britopian.
Everyone has a brand whether they like it or not. I am not talking about the clothes you wear or the car you drive either; that’s definitely part of it. The brand I am talking about is your attitude, how you carry yourself and the perception that others have about you; not that you have of yourself. Do you have a mediocre brand or one that is stellar and stands out from the crowd? Whatever the…
My colleague Mitzi Emrich recently caused a micro-
You may or may not have seen the post today by Liz Gumbinner of Mom-101 regarding mom bloggers working for free. If you haven’t already read it, I’d encourage you to do so. Liz makes some fantastic points about an emerging theme in the parenting blogger community: marketers don’t respect us enough to pay us for our time.
Recently influential bloggers such as Liz have become…
(Starbucks is an Edelman client)
Twitter today launched Sponsored Tweets – its first foray into paid advertising. In a Q&A with Forbes.com, Steve Rubel, SVP, Director of Insights for Edelman Digital, details the potential impact of the platform for marketers.
What’s…
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