As marketers integrate digital media across businesses from PR to marketing to advertising, questions arise about using digital ad money for social media content. Facebook ads have been around since 2007 and brands have successfully implemented integrated marketing campaigns using the network and its ad platform. Twitter, on the other…
Tag Archives: promoted trends
Friday Five: Promoted Content on Twitter
July 8, 2011
Quick Hits: July 8
July 8, 2010
@EarlyBird to offer Twitter users “promoted deals”
Bargain hounds on Twitter are now able to follow the official @EarlyBird handle for relevant, timely offers and deals from Twitter’s advertisers. Twitter will partner with select advertisers to give followers of the account the inside scoop on limited-time or –quantity offers. It remains to be seen whether branded accounts that rely on offering last-minute deals (like JetBlue’s Cheeps, for instance) will be affected, since…
