This post was originally published on Edelman Data Security & Privacy.
It’s that time again: time for retrospectives and predictions for the upcoming year. With that, I figured that I would share a few of mine for privacy and security communications.
As noted in an earlier post from September,…
This post was originally published on Edelman Data Security & Privacy.
I recently attended a privacy conference and noticed that I was one of the only communications professionals there—most of the people I met sat in legal departments. I found myself asking “why aren’t there more communicators here, given the amount of public scrutiny privacy receives?”
My…
Social CRM is a new frontier of digital marketing that has recently been getting a lot of attention.
To paraphrase Paul Greenberg, author of CRM at the Speed of Light, social CRM is a business strategy designed to engage the customer in a collaborative conversation and provide mutually beneficial value in a trusted & transparent business environment. Basically, it’s the company’s response to the customer’s ownership of the conversation.
Consumers continue to adopt social technologies at a blinding speed…
Twitter is inviting a select group of businesses to beta test its new “Business Center”. This new tool is designed to allow businesses to set up company profiles and have multiple users tweet on its behalf. Most significantly, for the first time companies will be allowed to receive direct messages from anyone….even if the company…
The launch of the Apple iPad has created a “gold rush” for content developers. As with the launch of the iPhone app’s, the iPad versions are going to soon saturate the market, and anyone considering developing one should do it quickly. iPad consumers are clamoring for content, but their search is going to get harder as the choices become more robust.
In the shadow of Austin’s annual South by Southwest (SXSW) Music, Film and Interactive Festival, a less prominent – but no less passionate – group of health social media experts and enthusiasts met in March for the Social Health 2010 Conference. They gathered to discuss how health organizations engaging in social media are addressing not only regulatory issues, but also logistical concerns such as the time and costs involved in maintaining social media programs.
Participants from around the country represented a…
It seems that every few months, Google comes out with a new communication platform. As health communicators, some of these have had significant impact on our role (see: Sidewiki) and bring added challenges to our counsel.
Last week, Google launched a contact-based social network, Buzz, that is automatically built into Gmail, the company’s…
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