Hey y’all! I am currently an assistant account executive at Edelman Digital, and I joined the team in November after working as an intern with Edelman’s research arm for six months. Last week, I had the opportunity to attend the PR News PR Measurement Conference in Washington, D.C. It was my first conference, and boy, what a way to begin! I learned a lot about the PR industry and how measurement is currently being integrated across different disciplines. It was surprising to me that there were so many professionals in attendance who admitted to not measuring their …
