This post was originally published on Britopian.com.
For the last year, I have tried to engage with the small circle of social CRM influencers. I have followed many of them on Twitter; retweeted their good content, linked to them from my blog posts and tried to engage with them on a variety of different levels. Not to debate but to learn. I am trying to figure out what…
Originally posted at InformationWeek.
They’re different–and the same. For starters, there needs to be consistent alignment between the two to generate true business results.
There’s some confusion in the marketplace about the difference between a social brand and a social business. First, a couple of quick definitions:
A social…
Originally posted on Mashable.
The public relations profession is built on a foundation of two-way communication. Whether it’s working with the media, writing a tweet or building a website, communications professionals are tasked with raising awareness of their employers’ or clients’ work and perspectives -– and learning from and responding to the conversation.
Video sharing sites like YouTube are an excellent way to break the ice because nothing online…
Originally posted on Social Web Thing.
In my day to day role I often need to create a graph, chart or table to simplify what can sometimes be a lot of data into a salient point or to tell a story. Here are 10 free data visualizations tools; some provide the metrics, whilst the others highlight relationships between data, as well as displaying the information in a visual, understandable and digestible way. Although, a couple are in beta, you may find them useful…
Originally posted on Seldom Seen Kid.
The London Bloggers Meetup took place on Wednesday, the PR edition aimed to address concerns and questions about the relationship between bloggers and PRs with a debate featuring representatives of both sides.
UPDATE: In my excitement I forgot to add Edelman sponsored the event 
Alas,…
A few weeks ago I had the chance to catch up with Laura Fitton, CEO/Founder of oneforty. oneforty is a giant online marketplace for the best Twitter apps. From their handy Toolkits to the great reviews from real users, oneforty is the one-stop shop for everything you want to know about Twitter.
Suzanne Marlatt: Where does your Twitter name @pistachio come from?
Laura Fitton: Pistachio is a company name I’ve used off & on since 1997 (originally, Pistachio Studios). It came from hideous pistachio ice cream…
While the social media world is a great place to forge connections with people. Eventually, you want to meet up with them IRL (in real life). Enter the meetup, an event geared to get to know your friends, likers, and followers in person. Mashable offers a how-to post.
Now…
Originally posted on Travis Murdock’s Blog.
Guide to location-based services, such as Foursquare and Gowalla, for PR and marketing professionals.
I checked in on Foursquare as I arrived at a networking event the other day and I was greeted with a free drink if I showed my phone to the bartender. My excitement grew when Foursquare notified me that the restaurant across…
When you experience bad service or a product doesn’t work like it should, which would you more likely do: call a company’s 800 number or vent through social media channels? Increasingly, people are turning to social media and complaints are no exception. Twitter has also been the source of breaking news, and a swell of complaints in microblogging can affect a company’s reputation.
Our issues management counsel to clients now includes digital and social media strategies…
Hey y’all! I am currently an assistant account executive at Edelman Digital, and I joined the team in November after working as an intern with Edelman’s research arm for six months. Last week, I had the opportunity to attend the PR News PR Measurement Conference in Washington, D.C. It was my first conference, and boy, what a way to begin! I learned a lot about the PR industry and how measurement is currently being integrated across different disciplines. It was surprising…
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