Despite the Internet being around for quite some time, the FDA has never issued specific guidance to pharmaceutical companies on how they can communicate about and market their products online, instead stating that the existing guidelines for print and television should be applied. However, there is difficulty in interpretation: if providing the prescribing information on the back of a print ad is acceptable, is that equal to having the information one click away? Instead of official guidance and directives, we learn what is okay – and what doesn’t fly – through…
Tag Archives: pharma
Health Digital Check-Up: What’s Going on at the FDA
September 7, 2010
Health Digital Check-Up: Some Light Digital Health Reading
June 15, 2010
One of the best reasons to be actively following Twitter and connecting with other smart people around professional and social networks is that you often will come across lots of great links to the newest studies or fascinating blog posts.
Thanks to a great Edelman Digital team (most hat-tip worthy: a great Community Manager who loves to share), I find myself with stacks of of articles about new developments in online health and communication. So many of them are fascinating, but they may not be enough for…
