Tag Archives: personal brand

Managing The Conflict Between A Personal Brand And A Corporate Brand

 

Originally posted on Britopian.

Everyone has a brand whether they like it or not. I am not talking about the clothes you wear or the car you drive either; that’s definitely part of it. The brand I am talking about is your attitude, how you carry yourself and the perception that others have about you; not that you have of yourself. Do you have a mediocre brand or one that is stellar and stands out from the crowd? Whatever the…

Do Media Literacy, Digital Literacy, and Social Media Literacy Intersect?

While there are a few definitions of media literacy, in a media effects class I took back in college I learned that media literacy means to have the aptitude to consume media, i.e., film, television, or traditional press, by using critical thinking filters to identify “misrepresentations.”  They can range from manipulation in advertising including political propaganda, to discerning sensationalism from news, to distortion of race and gender in media narrative. Now if we look at what digital literacy encompasses, it includes the understanding of how to use digital…