Over the past year, marketers have embraced mobile codes such as Quick Response codes and other mobile components in their campaigns. But in the past six months, a different type of mobile code, one involving audio activation has gained traction in commercials, television shows and music videos. These codes, nicknamed “Audible QR codes” provide users with mobile-enabled content after they use their smartphone to respond to audio prompts.
With audible codes, smartphone apps quickly listen,…
When we talk about trends in the Digital space it’s easy, even convenient, to start assigning responsibility for that movement to whoever happens to be leading the charge that minute. What’s worth noting is that a trend never really belongs to a platform, it belongs to the people wielding it. With that in mind, I present five macro trends to watch. In these cases, it’s now brands driving much of the innovation rather than resting until a platform mutates itself.
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