A “media” model composed of paid, owned and earned efforts is nothing new—however it’s useful to think about this landscape in tandem with the different ways we interact and engage which are enabled through technology. There are essentially three forms of digital engagement which can often overlap (engagement in a single initiative…
Tag Archives: paid
Interactions, Engagement & Ecosystems
April 5, 2010
SXSW Essentials: Practical Guidance On Blogger Disclosure And FTC Guidelines
March 18, 2010
There were hundreds of interactive panels at South by Southwest (SXSW). The session on blogger disclosure and credibility may not have had any fancy prognostications about the future of the real-time web or grand reveals of bold creative insights, but the practical, straightforward guidance on the do’s and don’ts for blogger engagement was among the most important exchanges of the entire conference.
Ever since the FTC unveiled new guidelines for disclosure, there has been a lot of uncertainty about how the guidelines…
