As the dad blogging community grows, the buzz around it is increasing. Since moms have shown themselves as a force in the blogosphere, speculation is emerging over whether dad bloggers will be a force in their own right.
I’ll go ahead and say it: dads are coming up, and brands need to understand how to engage the community successfully.
Being Daddy in a World of Mommies
First let’s put the modern-day dad in context. Dads who blog about fatherhood are by implication active in the lives of their children. As a father I can attest to the uncomfortable…
