In honor of the World Cup, Nike has launched the largest LED screen in Johannesburg to display fan-submitted messages from Facebook, Mixit, QQ, and Twitter in support of their favorite players. As NOTCOT reports, The messages will appear across the LED screen which triggers an animation of the player mentioned. The user is then pinged back with a photo of their headline on the Life Center”.
When we talk about trends in the Digital space it’s easy, even convenient, to start assigning responsibility for that movement to whoever happens to be leading the charge that minute. What’s worth noting is that a trend never really belongs to a platform, it belongs to the people wielding it. With that in mind, I present five macro trends to watch. In these cases, it’s now brands driving much of the innovation rather than resting until a platform mutates itself.
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