In honor of the World Cup, Nike has launched the largest LED screen in Johannesburg to display fan-submitted messages from Facebook, Mixit, QQ, and Twitter in support of their favorite players. As NOTCOT reports, The messages will appear across the LED screen which triggers an animation of the player mentioned. The user is then pinged back with a photo of their headline on the Life Center”.
Originally posted on 6 A.M.
This week I spoke at Edelman’s fourth New Media Academic Summit, jointly hosted by New York University and Syracuse University, attended by more than 100 professors from 10 countries. My bold assertion is that there is a Third Way for companies to communicate, beyond paid and earned media, by embracing Public Engagement.
Today, there is a dispersion…
Last January, Secretary of State Hillary Clinton delivered a policy address about Internet freedom at the Newseum in D.C. In the address, Sec. Clinton argued that the rise of the Internet and information networks is creating a “new nervous system for our planet”.
The Internet, social networks and the resulting…
Can you even fathom? There would be no Twitter or Facebook feeds to check, no entering a coffee shop without having to check-in, no Mashable covering the latest and greatest social site. Now, I love social media as much as the next person, but when does it become overwhelming or an overkill? When did social media become purely about pushing information out from one stream to the next?
A couple weeks ago I was out with friends and the conversation stopped at a dead halt for everyone to check-in to their location on Foursquare. After they were checked-in and their…
Community can be a very powerful force in health. It is the central notion behind the idea of public health and wellness, but it is also a little bit of a juxtaposition. Many people view their personal health as a private matter, but as the online movement drives right into the world of patient communities, this line is increasingly becoming blurred. It’s partially the same reason: community support can help make health public, and as such, more manageable.
Last week, as a part of Digital Capital Week here in Washington,
A post last month on Twitter’s Media blog began, “Okay, so it’s uncontroversial to say the World Cup is a big deal.” The global event has gripped almost every inhabitable corner of the world, with more than 100 million people worldwide tuning in to each game since the competition began last week. The 2010 World Cup is offering something different…
Originally posted on 6 A.M.
We had a Media Future panel at the Edelman Global Leadership meeting this week. Two of the participants, Jonathan Miller of Newscorp and Chrystia Freeland of Thomson Reuters, had particularly acute observations about the way forward for their industry. So did Matthew Bishop, who addressed our team on Wednesday evening.
Evolution of Three Segments—Miller and Freeland agree that mainstream media must have a dual revenue stream…
Originally posted on MatthewGain.com
Source – Nielsen
According to independent studies by Nielsen and Meltwater, Nike has stolen a march on official sponsors by generating the most buzz…
There has been significant discussion in the last year about how digital and social media impact communication about health, especially how its impacts the role of both the public and companies in that industry. Knowing that these changes could affect those of us who spend our days communicating on behalf of health clients, Edelman’s Health practice has been focused on developing materials to educate ourselves and clients about how digital media impacts the traditionally regulated industry…
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