Originally posted on Harvard Business Review.
Okay, maybe that’s going too far. I don’t really recommend firing your marketing manager. I do however believe that most companies will eventually need to hire or contract with a community manager, if they haven’t already. A recent BusinessWeek article called “Twitter Twitter Little Star,” describes social media as a booming…
On May 20, Edelman Montreal co-hosted a Social Media Summit with a leading Canadian law firm and Edelman client, McCarthy Tétrault, titled “Bridging the Gap between Marketing and Legal.” VPs of both marketing communications and legal departments let loose on their concerns and the challenges they face in going digital. The roster of speakers included Edelman’s own Steve Rubel, David Armano, Sylvain Perron…
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